All the website owner. someday will realize how important keywords and research.
Especially when they are already tired of making a lot of content, but the website still quiet.
Although it has been ranked 1st.
That is why keyword research is a step that should be done at the beginning, when your website is newly built.
Not when they are aware of any website.
Therefore, welcome to the "keyword research guide".
There are a total of 6 chapters that will take you to get to know the real principles of keyword research, then apply them to your website.
Why keyword research so important?
Think back, what is your goal to learn SEO?Getting visitors?
Increase sales?
Or earn an income?
Usually all three. Starting from getting visitors, then sales will increase, and you'll earn extra income.
Unfortunately, without keyword research, it is impossible.
Why?
There are three reasons.
This is where beginners make mistakes
Not all keywords are the same. There are keywords that are often searched, some are deserted.If you are not familiar with keyword research, then you'll most likely target keywords that are never searched at all. That is often done.
They made without regard to the content keyword, then feel proud that the website had entered the first page.
But the visitors remained slightly. There is no change at all. Useless right?
It has been painstakingly create content, but apparently no one is interested.
And this is where the experts stuck
for example, John has a website that sells a product.
In order for this website many visitors, john targeting keywords with a search volume of it through Google Keyword Planner.
Okay, because John is an SEO expert, two weeks later john able to first rank.
Visitors arriving.
But apparently no one is buying the products offered.
Why is that?
This causes:
John targeting the wrong keywords.
You need to remember, the purpose of keyword research is not only to find the keywords with the highest number of searches.
Not only bring visitors.
But to bring visitors right target.
If you want them to buy the products you offer, then you should target keywords used by people who really want to buy.
More specifically we discussed in Chapter 1.
Another one, this mistake was taught for generations.
Talk about keyword research, usually the first thing to do is go to the Google Keyword Planner. Then enter a keyword.This is not true.
Especially for new website owners.
This error too severe to the point that the way of being implemented and taught for generations to beginners. Disorderly.
See the following cases:
For example, John has a website that sells services of English courses.
So John wants to get 1 rank for the keyword "English language courses". These keywords are used as the main target.
Until there is no problem.
This is the problem:
As do many people, John directly enter the main keyword into Google Keyword Planner.
The results obtained as shown below.
Derivative main keyword
What's next?
John wanted to get rank 1 for all these keywords.
Therefore, the Budi make six articles each using keywords displayed in the picture.
A week, two weeks had passed.
It turned out that none of these articles get good ratings on Google. Worse, John website does not even exist in the first 10 pages.
Precisely website penalized!
What happened? Why John penalized?
See more keyword earlier. Everything is almost the same.When John made articles, each targeting those keywords, the article on the website will be similar to all. No variation.
As a result 2:
Visitors will assume your site is made at random, so it will directly go because they do not get good information.
Not only that.
Google and other search engines will consider your site "skinny".
We know that Google does not like websites that skinny, it means that all website pages targeting the same keywords. So that the content is the same.
That's why Budi penalized.
Therefore, I emphasize before we begin:
Google Keyword Planner is NOT a tool to find new keywords.
The next time someone suggests beginners to use the Google Keyword Planner to find keywords, tell them what the consequences.
Material Guide Keyword Research
Now, since you already know the various mistakes made related keyword research, it's time we start learning the correct phases. Please start from the first chapter.CHAPTER 1
Search Intent
Not all keywords have the same value, there is a high value keywords, some are low. In this chapter you will learn why you should choose the high value it and how to distinguish each keyword based search intent.CHAPTER 2
Looking for the Right Keyword
This chapter explains how you can search for hundreds to thousands of keywords of some basic keyword using the help of several tools including Google Keyword Planner. Then search for the keyword which is right for you.CHAPTER 3
Analysis of Difficulty
Each keyword difficulty level is different. You certainly do not want to waste time and money to optimize keywords that difficult. After reading this chapter, you will understand how to determine the level of difficulty many keywords at once.CHAPTER 4
Keyword strategy
After doing some research, we will use these keywords into the website and our content. In this chapter will explain which keywords you should use, and how to use it properly.CHAPTER 5
Long Tail Keywords
Chapters that specifically describe how to find long tail keywords that have high value. If you do not understand about LTK, this chapter will also explain what the importance of understanding and targeting long tail keywords.CHAPTER 6
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