A Beginner's Guide to Doing Content Marketing

There are two similarities of almost all employers:

Want to get more visitors and sales

Do not want to have a big budget for marketing

It seems contradictory, huh?

In the world of traditional marketing, we are accustomed to recognize that many businesses spend money on promotion. and advertising was the one who had the opportunity to thrive.

Meanwhile, if low budget, do not expect.

That relic.

Now since we entered the era of digital marketing, everything is so different. with this technique:

Content marketing.
In traditional marketing, we are reaching out to look for customers. Whether it is by advertising the many visits, door to door, and so on. It would be a big cost.

Conversely, with content marketing, they will look for you.

Because you have useful content for them, then that potential customers will look for you in order to get the solution of the problem. Then some of them become your customers.

That's why content marketing is so very effective.

But wait.

although effective, there are many practices that made a mistake in doing content marketing. So that efforts are not getting results.

Usually this is because the content is created at random.

Content marketing is not just to create content.

Therefore, read this guide series to learn how to conduct an effective content marketing.

Content marketing!!! What is it and why?

Let's take a step back to understand the meaning of content marketing.

Read a short article that discusses the notion of content marketing:

What is it content marketing

In this article discussed terms of content marketing and why content marketing - as part of a digital marketing - is more effective than traditional marketing.
"Click here to read"

Or if you do not want to read, the following understanding in one sentence:

Content marketing is a marketing strategy where we plan, create, and distribute content that is able to attract the right target audience, then push them into customers.

There are two misunderstandings about content marketing is often seen.

and this correction:

1) Content marketing is not (only) about promoting content

marketing is often associated with the promotion. Like ordinary people consider content marketing means to promote your content.

Not, content marketing is not just about promotion.

But also includes the process of planning, design, and analysis ...

and not only that.

In marketing, we know the term marketing funnel or purchasing funnel. Stages traversed by a prospective customer ranging from introduction to purchase.

Let's use the story to simplify the explanation.

Suppose someone named Andrea.

When andrea will make a purchase, of course, he did not directly suddenly buying. Before that, there is a process that andrea through. The process:

The story goes like this:

Andrea realized she had a problem. Therefore, Andrea took like more information on the problem itself, and what the right solution.

Of the process of digging up information earlier, Andrea turned out to find you as the best solution to the problem.

After that, then Andrea confident to make a purchase.

From this story, we go into the second misunderstanding.

2) Content marketing is not means content (sales)

This is the most common mistakes made by businesses that make content marketing.

Look.

Recall the first conducted by Andrea.

Andrea seeking information about the problem, as well as the right solution.

Therefore, the content in content marketing should mostly contain information and guidelines that provide solutions for problems.

From there, Andrea will get to know you.

After Andrea know you, and then you can encourage Andrea to make a purchase.

Make sense?

That is, in content marketing, we will provide the content for each stage of the marketing funnel.

Examples like this:

Awareness : Provide content that solve the problems of the people who become your target market, without the element of sales at all. The goal is to attract their attention and increase your reputation in their eyes.

Evaluation : Provide content about issues deeper and explain that the product / service you are the ultimate solution.

Purchase : In this stage, then you create content that could provoke sales.

Only a fraction that contains sales.

Compare: there is a business that does not have a content marketing strategy. They just create content that the contents of the products / services of their own ...

not content sought by andrea.

As a result.

Andrea will not find your business

Andrea would not be interested in buying from you

Imagine you meet a stranger, that every day only offer products they sell to you. Definitely, you will feel disturbed.

So content marketing can give 3 results for you:

Get potential new customers
Building trust
Increase sales

That is why content marketing is becoming "champions" in digital marketing.

See statistics from Marketo:

Proceed to each chapter to learn more about how to do content marketing.

Content Marketing Guide.

Basically, content marketing itself is not difficult to understand. But if we look at the results, there is a big difference between those who understand the principles of marketing content with those who did not.

To understand the principles of marketing content and ways to create quality content, Read each of the following chapters in sequence.

CHAPTER 1
Creating a Content Marketing Strategy
This guide will teach you how you can make a buyer persona and mapping content as part of a content marketing strategy. After studying this guide you will get a great overview of the content that we recommend you create in the future.

CHAPTER 2
Creating a Successful Blog
Talk about website content, must not be separated from the name of the blog. That's why blog became the most common container used to publish content. In this guide you will learn everything you need to do to create a successful blog.

CHAPTER 3
Content element triggers popularity
Your content should be able to attract many people, and your mission will fail if your item does not contain a trigger element sixth Popularity described in this guide. All popular content contains at least one element triggers popularity.

CHAPTER 4
CIP method
SBH method is the best technique that you can do to create quality content than most other similar content. Not only that, with this method you can also directly popularize your item.

CHAPTER 5
Featured content (SOON)
Search engines are the biggest source of traffic and to be able to get good ratings you need backlinks to your content. Unfortunately, most of the content that you create are not destined to get backlinks. Therefore you must make a "featured content".

CHAPTER 6
Technical Writing Articles (SOON)
Having read the guidelines before you understand how to design the content is popular, powerful, and able to get backlinks. But what about the writing process? This guide will discuss the technique of writing articles that do not make your readers run away.

CHAPTER 7
Promotion & Distribution Content (SOON)
Many felt that creating good content just enough without promotion. In fact, the reality of a creator instead spend 20% of time to create content and 80% remaining for the promotion and distribution. In this guide you will learn the entire content distribution technique to get many visitors.