Beginner's Guide to Understanding and Implementing SEO

Do you have a website and requires a lot of visitors in the long term?

If yes, you must know the basic SEO.

SEO is a technique that you should know (and applied) as the owner of the website to get good rankings in search engines.

But beginners are usually afraid to SEO.

This is because you will meet new terms and techniques are not taught as at school. As a result, some people think SEO is something strange.

Take it easy.

in this free guide you will learn SEO for beginners. From scratch.

You currently have not the slightest clue about SEO, at the end of the chapter will understand how to apply it to your website. Meanwhile, if you understand at a glance, you will be able to explore SEO.

All of this in a matter of hours.

Please start of chapter 1 or directly to the chapter you want to learn. If you want more information about SEO, continue reading prior to the first chapter.

1. Basic Concepts of SEO
2. On Page SEO
3. Keyword Research
4. Content Marketing

5. Off Page SEO

6. Link Building.
7. Assess Performance SEO

Why SEO? Why search engines?

When in need of information on the internet, what do you use to find the information?

Google? Bing?

If you are already familiar with the digital world, certainly no stranger to both. Yes, both of these websites are search engine.

Not only you are using both the website.

But billions of other people from around the world. Everything is searching for information using a machine to look for.

That is why search engines can bring more people to your website.

There is more.

Search engines send visitors with high quality. If you sell products / services on the website, then the people from search engines who will most likely buy.

Therefore digital marketers often use SEO techniques in its marketing strategy.

So in conclusion, you have to learn SEO for:

1. The volume of visitors from search engines is the most
2. The quality of visitors from search engines is the best number 2

Learning SEO is important because search engines provide many visitors with high quality

Do I need to understand SEO?

In short: do not have to.

Indeed, the statements above as requiring all website owners to apply SEO as so great.

But not everyone / website need SEO.

This is because not all websites require visitors from the search engines. There are the types of websites that it is not effective when utilizing SEO as their main strategy.

Here's the point.

Search engines such as Google to show your website according to the keywords entered by humans. This means that you will only get visitors if the keywords you want is also wanted by others.

Try to imagine the type of this website:

• Humor / Entertainment
• personal blog
• fiction

Very rarely. or even no one is searching the content of the website as above via the search engines.

Therefore they are not the main marketing strategy SEO, but social media marketing for example. or a paid ad, or otherwise.

Again, remember:

If your website is the type who never sought through search engines, then you do not need to master SEO.

Instead,

You need to learn SEO and applying it to the website if you are a:

1. professional Blogger
2. Business website owner
3. Affiliate & CPA marketer
4. Online store owners
5. Web-based software developer
6. Professionals who use the website to build a reputation
7. Professionals who have an online portfolio
8. Sellers of products / services via the Internet
9. Employers who want to do online marketing

Those included the above categories must understand SEO.

could at least the basics.

The reason for prospective customers, customers, and they are many users who use search engines. SEO techniques can be a major factor in his success.

Are you including 9 categories above?

Continue to the first chapter, because maybe this SEO guide could be the first step of your success.

1. Basic Concepts of SEO
The chapter should be read to form an understanding of how search engines work. Here you will understand what is actually needed by the search engine of your website.

2. On Page SEO
Discussing about the notion of optimization for web pages, on-page SEO. You will learn what factors in your pages that make your rankings in the search results increases and how they apply to your website.

3. Keyword Research
Keywords are the most important thing in SEO. All the people doing searches on search engines using keywords for sure. Therefore as an SEO practitioner you have to be clever in finding and using keywords in your website.

4. Content Marketing
Content marketing is often regarded as modern SEO. This is because most people who use the search engine intends to search for content. Because that to be successful in SEO you need to know the principles of content marketing.

5. Off Page SEO
If the on-page SEO means to optimize on the web page, then off-page SEO means to optimize external websites. In other words, you will learn how to build popularity, so that other people and search engines recognize your website.

6. Link Building.
One off-page optimization is a strategy to get links from other websites to the website, the term backlink. In this chapter, link building techniques that you can do to improve the ranking of a website.

7. Assess Performance SEO
Are you already successful SEO? Or even fail? What can still be improved? Or has a maximum? To answer all these questions, you need to assess the performance of SEO.

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