6 Ways to Make Content Marketing Strategies for Business

In the introductory chapter, we already knew that content marketing is very powerful for two things:

Bring visitors.
Encourage them to buy.

But the content is able to produce both benefits were not content created haphazardly. Not like the content that you see on a news site or in most blogs.

The point is, not all content can be called as a content marketing strategy.

That's one of the most common mistakes.

In the chapter of this guide, you will learn how to plan content marketing strategy that is perfect for your own business.

This is the reason why you should take the time to strategize

Usually, when talking about content marketing people will think "it's easy, then I just make a blog and stuffed articles. Done. "

But the reality is not that simple.

Remember the story of Andrea in the introduction? In summary like this :.

Andrea has a problem

Andrea find a solution on the internet.

Andrea find your content as a solution.

-----------------

Andrea buying from you

No 4. I empty it first.

Our goal is the number 5, to get the sale.

To be able to get the sales, then we must follow on the number 1. We must know what problems faced by Andrea.

That's what we want.

We must know what the problems faced by Andrea. Then, we create content that solve these problems.

So people like Andrea will come to your website.

But not finished there.

Content that we make must be able to bridge from number 3 to 5. Of those visiting your item, then finally bought.

So, if we do not have a content marketing strategy:

Andrea will not find your website, or
Andrea find your website, but do not buy.

Meanwhile, if we've got a strategy, then:

We were able to make Andrea interested in coming.

We were able to make Andrea as a buyer.

Creating a content marketing strategy

In general, there are three stages in the content marketing.

Currently, there are more and more businesses are relying on content marketing. But most of them only focus on phase 2: create content.

In fact, the planning and promotion is more important.

Please follow Steps 1-6 below to find out how to make your own marketing content strategy.

1. Understand the three objectives of content

The purpose of the content is not (just) to bring in visitors.

More than that.

Suppose you have a website that sells airline tickets.

Then surely you are not satisfied if visitors just come to read the content, and then immediately left.

without buying any tickets.

Just as the principle of content marketing, content aims to:

Bring in visitors.

Increase confidence.

Sales.

There is one additional, improving confidence.

Remember this:

A content can not be used for three purposes at once.

Content to bring in visitors. different. with content to get sales.

Special number 3, you should be careful.

This is usually a lot made, because we are too eager to get a buyer.

However, if your website is only filled with content that aim to encourage them to buy, the result is worse than if there is no content at all.

This is serious.

Imagine if you visit a website, and all the articles in there it tells you to buy their products.

Instead, it must be do not want to buy.

2. Identify the audience or target market

If we think at first glance, it is rather strange.

want to sell, but we actually create content that does not sell.

Here's why:

Try to remember the last time you use Google Search.

What are you looking for?

Usually, most often that information, or guidance to solve the problem, there are also those who simply want to buy something.

But who intend to buy stuff that's just a little bit.

Nowadays the information is everywhere, before buying something we typically seek out information via the Internet. In order to know which one is best.

So our focus is to help them resolve the issue.

Principles of content marketing: to help solve the problem first, then sell.

From here they will get to know us, trust us, and ultimately use our products.

Makes sense right?

Means now we have to provide content that solve problems (related to what we sell). In order to know the problem, we must "know" them.

How to know?

By creating buyer persona.

Buyer persona is a semi-fictional representations that describe the ideal customer based market research and data from your customers.

Difficult !?

Like this:

Suppose I sell baby formula. I want to create the right content to the buyer.

For that I need to know who the hell the people who usually buy this product? Usually, approximately how many, how everyday behavior, what their problem?

We collect all the information, make a character.

That buyer persona.

More details regarding the data required:

Occupation: job title and job description

Biodata: age, approximate income, education, family

Hobbies, routines, interests, behavior of internet

Ambition (goal) and obstacle / challenge

What can you help to achieve goals

That way we can make the content fit for them.

For simplicity, the data before we pour in a table, like this:

Now we come to know what content should we provide.

Compare with if you do not have any idea at all who is going to attract. Content that we create will be inconsequential and of no interest to our target market.

Therefore, now please make your buyer persona.

3. Create a plan and mapping content

So far, we already know the following:

There are three objectives content.

One content can not meet all three at once.

What can we do to help the buyer persona.

Now, we combine everything.

This glimpse of the concept:

There are 2 types of content that we often encounter on the internet. I like likens this content such as white rice and brown rice.

White rice was "mild", consumed by the majority of society.

While the heavier brown rice, more nutritional, but only those in certain circles who like to consume brown rice.

Content is also like that.

Content white rice: it is light, can be enjoyed by many people, even could potentially become viral

Brown rice content: content more deeply, about the industry your business, can not be enjoyed by many people, but those who do need would be like with this content.

Your content marketing strategy should contain both types of rice.

Content white rice serves to attract visitors to come to your website. Content such as this will make a lot of people are familiar with your website.

While the content of brown rice will make them confident and trust with your quality.

To be more formal, we separate the content into 3 types:

Content recognition.
Content branding.
Content sales.

In the planning stages of the content, your task is to map the idea of content into each of its type for each persona.

As shown below:

To be clear, we look at some examples.

suppose I have a business selling air tickets:

Intro: "50 most popular tourist destinations in Europe"
Intro: "Stories on holiday to Spain at a cost of less than $ 1,000"
Branding: "Preparation vacation abroad"
Branding: "Planning a budget vacation in Spain"
Sales: "A guide to finding cheap tickets"

See the difference.

Content introduction can be enjoyed by many people, although this time they are not looking to buy tickets for the holidays. Anyone, anywhere can enjoy.

While branding content, has been more focused.

Content branding can only be enjoyed by those who want a vacation. But at this stage we have yet to make a sale.

Its function is that they remember us.

When they need, they will find that content.

Then from there we point to sales content containing an offer to them to buy from us or use our services.

The third type of content a close bond.

If you missed one of them, then it might not have visitors coming to your website and / or visitors who come are not buying.

4. Understand the content creation strategy

You've been through the planning process the content.

Now is the time of execution.

In the planning stages at the top, you've collected a lot of ideas based on the content type.

The problem is, the content of which comes first?

Content creation was not an easy affair, especially if the resources (money and manpower) are limited.

That is why this needs to be considered.

See this triangle:

Viewed from the manufacturing process, the introduction of the content has the lowest difficulty level. while content sales had the highest difficulty level.

Thus the amount to adjust the level of difficulty.

Moreover, as noted earlier, the content recognition and branding should indeed much more than sales.

This is because in accordance with the principles of content marketing where we should be more to educate and solve problems than selling.

You need to consider:

Content branding and sales will have a direct impact on sales. Its quality should be high.

While the introduction of the content, must be made in order to be popular.

One more thing.

we wish that some of the people who come to the content sales eventually want to purchase (either directly or indirectly).

Thus, the introduction of content should be a link like this:

Within the content of your introduction there is a link to the content branding. The goal is to let them know that you have something for them.

If not, then most will immediately go without realizing that you are selling something.

Know the types of content

Since the beginning of this article I talk about the content, but maybe some of you still consider content = articles.

The article was one type of content, and the content is not just articles.

These types of content:

eBook

Action list / spreadsheet

Tool (usually in the form of program / app)

template

The case study / analysis

Infographics

slide presentation

Video

webinar

blog articles

Post on social media

Generally, the introduction of content: articles, videos, and social media.

Type of content such as eBooks, case studies, infographics, and the other is more difficult to make than a regular article but very effective when utilized as branding content.

Some guidance related to content creation

Because content creation has his own field, will be a very long one that is discussed in this article. Then you should read some of the following guidelines.

These guidelines are useful for creating interesting content and optimized.

Looking topic content - to get that content much demand (SOON)

SEO Guide - to perform optimization in order to get good rankings in search engines

Making the content's title - the title is one of the most important parts of the content (SOON)

CIP methods - to create quality content

Popularity trigger element - to make popular content.

5. Perform content distribution

Many people consider until step 4 has been completed.

If we are still in 2008, it was reasonable, because at that time there was little content on the internet.

But now, there are 2 million or more per day of new content is published.

Impossible your item can be found if it was not you who came out to distribute that content.

This stage of distributing content:

Make sure you have incredible content. Promoting quality content it will damage your reputation

Install analysis tools such as Google Analytics

Provide a method to "capture" the reader, do email list building (SOON)

Lastly, this is the point: to learn the correct method of sale content (SOON)

6. Measure and analysis work

Not finished. One more. This last step.

How can so that you can know the performance of your content? How can you correct poor performance?

Using the measuring tool to get influential figures.

Everything we do in online marketing should be measurable. Similarly, the content marketing.

So if you have not installed measuring devices, immediately did.

The easiest and free, Google Analytics.

What are we measuring?

Depending on the type of content. Because each content has a different purpose, the results you expect also different.

Yardstick of success for the introduction of content:

number of visitors
Total share to social media
number of backlinks

For branding content:

Total subscriber

Customer conversion rate

Number of followers on social networking account

For sales and content:

CTR toward landing page or sales page

Income

Sales conversion rate

ROI, a comparison between the cost for content with the income obtained from the content

Here are some examples that you need to measure, and almost everything can be known by Google Analytics.

Without knowing it means you blind to your own business.

Please read this guide to perform the analysis of the content. (SOON)

That's all you need to know to develop strategies for content marketing. Now, please start of the first stage is to make the buyer persona.