What is the Content Marketing?

The term content marketing is lately spoken mainly in the context of digital marketing.

according to many people, content marketing is a type of digital marketing best to date.

But what is the definition of content marketing?

Why content marketing is currently the most effective strategy to get loyal customers?

Why is this strategy more effective than traditional marketing?

Here's the answer.

Definition of content marketing

In short, using that content is for marketing purposes.

But for the formalities, this notion is rather long of content marketing.

Content marketing is a marketing strategy where we plan, create, and distribute content that is able to attract the right target audience, then push them into customers.

So there are two objectives of content marketing:

Attract new audiences to get to know your business.
Encouraging (encourage) them to become customers.

Still confused?

Think back to one account belonging to a company / brand of what you follow on social media. Usually they send updates of interest.

photos, videos, articles, or just a status update.

That's one example of content marketing.

Content in content marketing can be in various forms. As mentioned earlier: pictures, video, audio, text, etc.

In addition to its shape, we can also discern the content of its nature: entertaining, educational, emotional, etc.

Most importantly, your content should be interesting.

If your content is not able to get other people interested to listen, then you fail in content marketing efforts.

Why content marketing is more effective?

Talk about the effectiveness of content marketing (and other modern marketing strategies), the easiest course when compared with traditional marketing type.

For that, let's see the difference first.

In traditional marketing, usually they promote what they are selling - products / services - through media advertisements. The hope is that viewing the ad directly buying.

The problem is, this type are no longer effective.

People are already immune to the name of promotion products. So when they see online and offline ads that promote products, is considered normal.

Promotional advertising does not provide benefits for others.

That's why the click rate is very low:

By : www.emarketer.com

Only a 0.12%.

But do not misunderstand.

content marketing practitioners can also use the ad.

The difference is, advertising is not used to directly promote the product. But to distribute useful content.

Now ask yourself:

Which is interesting, ads that promote products, or advertisements that promote free content useful to you?

Content of course.

Therefore, content marketing is more superior than traditional marketing.

But if we promote the content, not the product, sales how?

If we remember back, the purpose of content marketing is an interesting new audience and encourage them to become customers (purchases).

The first is obvious, earlier.

With our content so it's easier to attract new audiences, compared to traditional marketing.

Now the second.

The following statistics quoted from OneSpot (2015):

Websites that use content marketing get sales and conversions 6x higher than those not using.

The reason?

When promoting your products / services, people do not know anything about your credibility. This is because you just show what you are selling.

Therefore, sales conversion will be smaller.

Meanwhile, if you have valuable content, so the public know that your business can be trusted. Sales conversions will increase.

Short-term vs Long-term

It is interesting from content marketing.

For businesses or new businesses that use a type of traditional marketing, when they use the ad then normally the number of buyers will increase.

But when the ad stopped, then back to 0 again.

This is because they only know where you are through advertising and promotions.

Not so with content marketing.

When you've got content truly useful, the others will still be able to find you.

Visitors will become a follower, subscriber, then become customers, eventually they will also help promote your business to their contacts.

Not only that.

by providing content, that means you also will open a new channel to bring visitors in addition to the ads. As:

Search engines
Social media
community site
website owned by someone else
E-mail

And others.

That is why the website who do content marketing will get more visitors in the long term. Even compared to those using advertising.

Want to learn more marketing content?

Interested in learning more about content marketing?

Read this series as a marketing content to deepen your knowledge:

Conten Marketing Guide
In this guide, we discuss the stages of content marketing strategy for your business. And ways to create quality content that can attract visitors and pushed into customers.