Off-Page SEO Link Building and Popularity

Off-page SEO are efforts to optimize search engine from outside the website.

Optimizing of the website, or on-page SEO alone is often not enough to get high rankings in the search results. Especially for new websites that do not have an audience, unless competition is the key word quite low.

Why backlinks are very important

To understand the importance of off-page SEO, I'll explain a little about the connexionbetween search engines and links.

Search engines like Google have a bot that served to crawling on the internet. Google's crawler (Googlebot)

Googlebot move from website to website via the links listed on every page of the website. From the data gathered by Googlebot, composed index and rank order website.

Because Googlebot uses links as navigation, a website that has a link from the outside will get a high priority. The more and the higher the quality of the link, the better the ranking of the website.

This is why links from other websites (backlinks) plays an important role in SEO.

The wrong strategy of link building

Off-page SEO has a dark side in them.

There are those who want to raise the ranking of the website but are too lazy to create quality content and marketing, instead they just rely on link building.

Link building is supporting the website's content, without having good content, you should not do link building. Because in addition to download, the result could be a penalty from Google.

Good link building process is always related to marketing and content marketing. Not through spamming and use of bots or software automation.

There are several forms of backlinks that are not favored by search engines because it is often abused.

Here are some of them:

1. Exchanging links. The way that was very popular in the mid- to late 2000s, exchanging links directly no positive benefit again.
2. Buying link and use the services of backlinks. Buying links is the possibility to raise the ranking quickly but usually will not last long because you will be exposed to penalties from Google.
3. Comments on blogs and forums. Link that you get from the comments in the blogs do not provide great benefits, as well as forums. But they often become land spam.
4. Auto-approve link. Any form of link that is not through the moderation of the website owner. That is the direct link appears when inserting the address of your website.
5. Using bot software. There are several software / tool which can be used to get links automatically, but the link you get low quality and can actually damage the website.
6. Private Blog Network. That is a collection of blogs that are owned by one person only functioned as a farm backlink to their main website. Google is actively penalize the blog network like this.
7. Spam. In any form, spamming techniques will not provide a positive benefit to you.

Links are obtained by the above methods is usually low quality. Results The maximum you can get is ranked high in the short term, then penalized by Google.

Therefore it is better to avoid this kind of technique.

Similarly, the on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.

That is like this.

Although you have a website and the content is good, if you do off-page optimization techniques that violated as above then you will not be spared from punishment.

Because of the importance of link building, the more guidance to get quality links will be discussed in the next chapter.

Connexion between content and backlink

Content = on-page, off-page backlinks =. Is there a relation between content and backlink?

there is. Here is an excerpt from Bing.

If the value that you have worked so hard to instill in your site is evident to them, they will assist Reviews their own customers by linking back to your site. That, my friend, is the essence of link building.

To provide value, then you must have quality content. To demonstrate this value to others, you have to do marketing content.

So content marketing is the "source" for your primary backlink.

Social media and off-page SEO

The effect of social media on SEO is an argument that there is no end.

Some people say influence, some say only Google+ influential, the rest say absolutely no effect.

So actually important is social media marketing?

Important.

Although nothing to do with SEO. Social media is one of the best ways to introduce your website to the crowd.

As discussed above, in addition to having quality content you also have to show this content to others. Therefore social media is the right place for this.

When others see your content, and interested, they could be going back recommend you to others to share, like, etc ..

This is why you need to be active in social media to market your website.

The use of social media as a marketing tool is described in two articles below:

• 13 Mechanical promotional content
• 14 SEO Techniques (on-page and off-page)

Factors ranking off-page SEO.

Off-page SEO is a game of the popularity of the website. In determining the popularity of a website, Google uses a variety of factors.

We already know that backlinks are key factors in off-page SEO. But not just any backlink a positive impact.

Here is a determining factor ranking of external websites.

1. Quality backlinks

Quality backlinks provide much stronger influence than that is not qualified. But what determines the quality of the backlink?

• reputation website
• liveliness website
• similarity topics
• Backlink placement in the website
• DoFollow and nofollow
• a common language
• age backlink

Regarding the placement, which has the best quality backlinks are placed in the text. The term contextual links.

This is because Google read what was in the text surrounding the link and decide in what context the link is installed. As a result, your website will get points for that keyword.

2. Anchor text in backlinks

Anchor text used in the link read by search engines as keywords. Your website will get extra points in the text that is used as an anchor.

However, using the same anchor repeatedly, will not have a positive impact again.

You need to know if the first page there are two links to your website and both have different anchor, then Google uses the first anchor.

3. Number of backlinks

The more backlinks you get, the better.

But not only that.

Quantities must be in line with the quality. If you only get backlinks from websites that do not have a reputation, it is not counted as a positive factor.

4. Diversity backlink

There are several types of backlinks, one of them mentioned earlier that contextual links. In addition there are more like blog comments, profile, bio, widgets, advertorials, directory, etc.

Too much use of one type of backlink will not provide the optimum effect.

Logically, if we get backlinks naturally the type of backlink will vary. This is why search engines use diversity as a factor.

5. Social Reputation

Google can understand the sentiment within each comment. This means that every time your website appeared later appeared negative comments from others, it will be bad.

Similarly, contrary to the positive sentiment that had a positive impact.

6. Social Activities

Websites that are active in social websites such as social media and social networking means popular.

Social activity of a website can be viewed either by the number of shares to social networking. But remember the positive and negative sentiment.

7. Personal factors users

Since Google implements personalized search, the search results in the same keyword can be different for each Google account.

This is influenced by several factors such as:
Ever-whether users visiting a website
The level of user satisfaction to a website
Country and language
Whether a website ever to be shared by his friend

You should know that the search engine has never issued an official list of factors that influence the ranking, because it factors above empirically obtained.

SEO chapter :

chapter 1. Basic Concepts of SEO
chapter 2. On Page SEO

chapter 3. Keyword Research

chapter  4. Content Marketing

your at this article >>> chapter 5. Off Page SEO

Next :

chapter 6. Link Building.
chapter 7. Assess Performance SEO

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