Content Marketing as Part of SEO Strategy

In this guide you will get acquainted with the most important part of any SEO strategy:

Content marketing.

SEO and content marketing today as two sides of a coin.

If in the past, mistakes that often occur a content marketer does not pay attention to SEO. Similarly an SEO practitioner, do not pay attention to the content.

Both parties are equally considers useless.

As a result, the process of developing a website is not running optimally.

The right marketing content strategy and assisted search engine optimization is the key to success of the website and your online business.

In fact, almost any form of online marketing that relies on SEO will depend on the content.

After reading this guide, you, as an SEO practitioner will have a mindset as a content marketer. and vice versa.

What is it content marketing?

Content marketing is the marketing efforts done by providing useful content to others in order for them to know your business.

This marketing technique is very popular, we can see progress very rapidly:

Want to learn content marketing?
Free Content Marketing that you will read on this page only discusses the link between content marketing and SEO.
If you want to learn about the basics and implementation of marketing content, please click here.

Although the new terminology known in 2011-2012, but in practice it has been done long ago.

Examples of its application:

A fitness supplement products publish content that contains the pattern of exercise and diet for muscle development. Thus people searching for information about the content of the website was to arrive to supplement product sales.

From here you can already see a bit to do.

A content marketer requires knowledge of SEO so that its content can get good rankings in search engines. because Google is the biggest source of traffic.

And what about the opposite?

SEO Modern  is (content marketing + SEO)

Since ancient times, people who are passionate about SEO is always trying to find loopholes how the website can get high rankings in Google.

Whether it's by playing the keywords, backlinks, and social signals.

(The two latter terms are discussed in the next chapter)

But the key SEO, for now and in the future, we can dismantle a way to see what is actually all parties in it wanted.

There are three parties in SEO:

And This is what all want:

• Users >> I want to find "ABC"
• Websites >> We want to get the top spot for "ABC"
• Google >> We want to provide the best information for "ABC"

Users want to get the best information as quickly as possible.

To satisfy users, Google will put the best information at the top.

Thus, to get the top position you have to do is provide the best information.

That's why the content of the most important role.

Good content = quality information.

In order to create the best content, the practitioner must Learn SEO content marketing.

Thus, we can conclude that in the digital marketing SEO and Content Marketing position interconnected.

So what to do?

By realizing an important role in SEO content, then surely you after this will focus on content creation and publishing content.

Be careful. This could be a big mistake.

Not all content is good for SEO. If it was made at random, will not produce anything.

Humans do not want to read a lot of content that does not make sense, so it is with Google.

Therefore note the following rules:

1. Always prioritizing the quality of content

No one wants to read poor quality content, Google would not want to put the content of low quality in the top position.

(Unless there is no other content at all)

So do not create low quality content, the more low-quality content on your site, the lower the overall quality of your website.

What is that quality content?

How to make it?

Here are some articles that can help you:

• How to make a featured content
• Writing SEO-friendly articles
• Create content that weighs

2. The quantity of content is not too important

Quantity is almost always inversely proportional to the quality. Unless you have a lot of professional writers.

The more often you publish content, the more difficult to maintain quality.

Content is important.

but do not just create content because you want to have content.

Make sure that what is discussed in your content is not the same as belonging to another website, and make sure your content higher value.

3. Google ranks pages, not websites

They do not care if your site has 1000 pages, or only one, the best positioning only the best content.

The number of pages has no effect.

Additionally, if you have many pages that target a specific keyword, it means you will also be competing with yourself. but generally Google only displays one page of one website.

So, it is better to make 1 content at the highest quality possible rather than making 2 different content with the exact same topic.

4. quality content alone is not enough

Although the content biggest role, but Google is a robot.

Google can determine whether the articles are relevant to what they want but they can not directly read the article to determine its quality.

Therefore they need outside factors:

Reader satisfaction.

By being aware of this, then you should do after publishing is you tell the existence of such content to others.

How to promote your content further explained in this guide.

In the following guidelines will be discussed further on this.

5. Use keyword

Content marketers often forgotten by keyword.

Though keyword plays an important role in SEO.

The use of keywords in the article could change a content becomes dull swords, sharp swords, or a double-edged sword.

There are 4 major errors in the use of keywords for content:

1. Keyword stuffing - use the same keywords over and over again in one page, the hope that Google considers relevant content with keywords, but fatal.
2. General keyword - target the keywords that are too general or broad without regard to intent or purpose search engines.
3. Without keywords - if you already publish a lot of content, you will feel that the content targeting a specific keyword properly will receive a larger volume of visitors than those not targeted at all.
4. Internal competition - 1 website generally only appears once in the search results page. If more than one main keyword you are targeting the content is the same, then you will stimulate competition in the internal courtyard. Therefore diversify keywords for each page

Exceptions: understand search intent

Not for all the Google search keywords to rank content such as articles, videos, or pictures.

There are exceptions.

For example: a user performs a search with the keywords "buy laptop".

Approximately what results they expect?

• Articles on how to buy a laptop
• Video tips on buying a laptop
• The online store that sells laptops

100% want the third result.

Google and other search engines too aware of this. Therefore for the keyword "buy laptop" highly improbable you can get a good ranking with the article.

So understand its intent keyword.

If the searcher wanted more content then it will provide the content. But if they want to buy the product, then the product sales page was the one who would take precedence.

The next chapter will discuss the off-page SEO, the topic is discussed more and more about marketing and its relationship with SEO.

SEO chapter :

chapter 1. Basic Concepts of SEO
chapter 2. On Page SEO
chapter 3. Keyword Research

your at this post >>> chapter  4. Content Marketing

Next

chapter 5. Off Page SEO
chapter 6. Link Building.
chapter 7. Assess Performance SEO

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