What Is SEO (Search Engine Optimization).?

If you ever do a search website in Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

The search engine sort search results are not random, but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine the underlying factors tersebut.Inilah SEO.

SEO or Search Engine Optimization is the efforts to optimize the website for search engines in order to get a better ranking in the search results.

The search engine uses a specific algorithm to rank websites based on ranking.

By practicing SEO, meaning we adjust our website to be friends with those algorithms.

Why SEO is important for a website?

Since the search engines such as Google, almost everyone is looking for information online through search engines.

From the data published by Google, the website is ranked first to third gain clicks cumulative total of more than 50%.

Ranked first alone get more than 20%.

This shows the importance of SEO for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

Moreover, visitors from search engines are people who are hungry for information and want to buy the product. If you have an online business, visitors from the search engines will have the greatest conversion rate.

SEO is part of inbound marketing is a modern marketing techniques in the digital age.

Inbound marketing, including SEO is a marketing method that takes the least cost compared to traditional marketing techniques.

The basic concept of SEO

Google (and other search engines) is a product. They want other people are satisfied to use their services.

Users want the best websites that are relevant to the search appear on the first page. That's why search engines have always wanted to show the best results for each keyword entered by the user.

So the core of SEO is make your website the best for the keywords you want.

Okay. be the best. But in what way?

1. Content presented
2. Structure and Navigation
3. User satisfaction (User Experience / UX)
4. Popularity

In this SEO guide series we will learn how you can become the best than your rivals.

Can my website be successful without SEO?

Can!

Having regard to the basic concepts of SEO above, you actually do not need to bother about SEO. Not uncommon for people who have a website popular without understanding SEO.

This is because search engines are now smart in the assumed structure of the page and website quality.

SEO is now more dominant in practice as a business marketing rather than technical.

But..

There is a possibility of your website still need a little more effort on your part to be successful. In addition to knowing SEO techniques you understand how to create a successful website.

SEO can I do myself?

There are a lot of people or companies that offer SEO services, but also the real SEO you can do yourself without using the services.

With their various SEO guide that is provided free of charge on the internet (including this guide), you can learn self-taught and apply it yourself.

You can save hundreds of dollars by doing their own optimization.

For informational websites that are structurally simple, you most likely do not need to use the services of SEO and simply rely on this guide.

But if your site has a complicated structure eg online stores or web-app, you are likely to need SEO services, to simplify the structure to be friendly to the search engines.
What should I learn?

There are several major components in SEO, these components that will determine how well your website is SEO. These components which decide the order of ranking in search results.

Briefly, here's what you need to learn to master SEO.

1. Optimizing pages
2. Research keywords (keyword research)
3. analyze competition
4. Creating content optimized
5. Build popularity, link, and reputation
6. An audit of the performance of SEO

The sixth core you can learn through the chapters that follow.

Next :

chapter 2. On Page SEO
chapter 3. Keyword Research
chapter  4. Content Marketing
chapter 5. Off Page SEO
chapter 6. Link Building.
chapter 7. Assess Performance SEO

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