Traditional forms of marketing or outbound marketing is increasingly ineffective and perceived as annoying consumers. Advertising on TV, newspapers, magazines, email, and other media are often not desirable so that more and more consumers who ignore marketing types like this.
Seeing this problem, inbound marketing is becoming the most effective solution. What's inbound marketing?
Differences Outbound and Inbound
Outbound marketing has a huge drawback. A marketer "disturbing" activity of potential customers with ads, email, phone and even without regard to their convenience.outbound marketing
Outbound marketing techniques to reach potential customers carried out (outbound). Some media are popular among them are advertising, mail, email, and telephone.There are three major weaknesses in outbound marketing:
- we blindly targeting everyone who is not even ready to be a consumer.
- not least, people have been troubled by the process so that it can be bad.
- using the media earlier marketing requires a very large cost.
inbound marketing
Techniques 'marketing sign' is 180 degrees opposite to the traditional one.Instead of reaching out to the outside, engineering inbound precisely in order to lure potential customers with pleasure "enter".
Let's see your understanding:
Inbound marketing is a modern marketing strategy in which we are working to make prospective customers who are interested to look for us. This is done by providing content that is able to attract attention and encourage them to become customers.
Inbound marketing focuses on providing quality content that is useful for prospective customers.
By providing content, potential consumers will be interested on benefits. This process occurs naturally without disrupting the activity. In the end, these people have a very high possibility to become permanent customers.
Inbound marketing in line with future digital technology because it can be done by utilizing the tools and techniques such as Blog, Social Media, Search Engine Marketing, Content Marketing, Email Marketing, and others.
Especially if you look at the habits of today's consumers who use the Internet and search engines to get information. This is the cause of inbound marketing is becoming very popular.
Compared with traditional marketing, this technique is more effective, scalable, and cost-effective.
Inbound Marketing Methodology
Locks of inbound marketing lies in its methodology. According to HubSpot, there are four stages in inbound marketing to change strangers not only the customers but the promoters. |
| By >> www.hubspot.com |
1. Attract
People who do not know us at this time is referred to as strangers, they do not know who we are and what we do or offer.In traditional marketing, the attractions do with advertising. But in inbound marketing we can attract potential customers without disturbing them by using the following media:
- blog
- Social media
- SEO & SEM
By providing the right content on the blog and then take advantage of social media and SEO techniques to market that content, people will be interested to go to our website and become a visitor.
The first stage is very important, even the most vital. Therefore, it is important for all types of businesses who want to utilize the inbound techniques to create content that is useful to others.
2. Convert
Getting visitors only, not provide any benefit. Now since we have gained the attention of potential clients, time to turn them into clients. The way to get their contact information, email address.To convert visitors to get their email, is what must be provided:
- Landing page
- Call to action
- Form (registration form)
In marketing in the digital age, email prospective clients are very valuable. By getting their email, this is the first step to building a relationship and trust.
3. Close
After getting the contact, you can do right now is make the sale. You've got contacts of people who are attracted to you, from the contact that you get it you can even convince them.This is the way and the media that can be used to do sales:
- E-mail. For prospective clients who are not ready to use your services, send some emails to further increase their confidence. This email must still provide benefits.
- Marketing Automation. Email process can be done automatically with the help of tools such as email marketing autoresponder.
4. Delight
When a person has become your clients, it does not mean the process is complete. They were happy and satisfied with your service. they can be give helpful feedback or even promote your services to others.This is a marketing technique in the modern era that does not disturb the comfort of others, but rather to provide benefits.
The essence of inbound marketing is to make yourself an easy and interesting to be found by others. With this technique, you can transform a website into a marketing machine that is outstanding.
This is a great blog that I have read. The information about inbound marketing is explained well. You have written a good article. As a marketer or business owner our main goal is that we want to find by the people our business on the web and eventually become our customer. In business terms, we want people to become our visitors then convert visitors to leads and convert leads to deals. That’s the inbound marketing technique we will do. Inbound marketing is the combination of techniques that allow us to do just that. The meeting point of important and unique content, social media, SEO, and vision tracking offers companies the chance to react more straight to their prospects and customers’ issues, needs, wishes or maybe ideas. The world is becoming more collaborative and inbound marketing is the response to this shift. When we are going to produce quality and contextual content through the inbound marketing technique, we can introduce our business as being convincing on a topic or a service. If we know how to do it right, our business will become success in the future. Thanks for your blog.
ReplyDeleteMichael Talburt @ Whitehat SEO