No matter whether you are selling products, services, consultancy, or any website. these four components of the most influential in its success.
When done properly, you will look professional, reliable, and consequently sales will increase dramatically.
Vice versa.
Misapplied it will make businesses fail.
But strangely:
Most online entrepreneurs actually create a website selling the wrong way. Because of ignorance and lack of want-knowledge.
After this will I demonstrated some wrong.
Continue reading to find out the concept of making a sales website which will boost your business.
Component (1) - Design Professional
"Do not judge a book by its cover" - this term does not apply to business websites.
The first impression is formed from all the visitors of the website when looking at your website design.
There are two components in the design:
Both have a very important role.
Here are some examples of poor: I've seen websites. but sorry I did not show :D
like these three points are wrong on the website:
The first impression is formed from all the visitors of the website when looking at your website design.
There are two components in the design:
- The layout (layout)
- Picture
Both have a very important role.
Here are some examples of poor: I've seen websites. but sorry I did not show :D
like these three points are wrong on the website:
- The use of image quality is too low
- The use of color and type of font is too much
- The arrows that are too excessive
Not just your own business seem cheap, you even look like a fraud.
My guess is not without reason ... The sales page like this very often appeared on the internet, because it is very easy to create and emulate.
Because that fraudsters typically use a design like that.
Even for the free ones too, people will remain suspicious.
Compare with good design:
It is a course starting an online business by Noah Kagan.
as this is a very good example.
From the design we are able to see if the vendor product / service is professional or not. whether we will get something of quality or not.
In addition to the design, note also the other elements.
Here are some elements of Noah Kagan web sales page that makes people believe in and look professional:
- Headline specific
- Video explanation
- A short explanatory text
- Call-to-action
- a detailed explanation
- Testimonials
- Photos with good quality
- Price
- How to contact
That the examples we have to make. but not necessarily the same as it was.
(2) - Content helpful
In the previous chapter on content marketing for website sales, we have discussed that the content is useful for two things:- getting visitors
- Gain trust, so they want to buy
Usually content is generated in the form of a blog.
From the blog was the one person can judge how professional you are, how quality service that will provide.
Content could be a factor of consideration.
Therefore, be careful.
Never publish the content of low quality. People will assume that your content is not good, then the products / services you are also not qualified.
Give them the best content.
Do not be afraid to give your best content for free. The more good free content from you, then they will think. if you are content with premium quality, definitely you also nice service.
Tips:
- Before starting to sell, make sure there is a minimum of 5 of the best content
- Publish content regularly, at least once a month, or up to you. so you look more active.
(3) - Opt-in email registration
Look again of the sales page of Noah Kagan earlier, at the top. You will find the registration email column.What for?
So that we could relate to more a more "personal" towards their email.
Almost everyone who has a connection to the Internet has one permanent email address. The email address that they use to send messages to others.
Especially since there are smartphones.
So email is the best way for an online entrepreneur to get in touch with prospective clients en masse.
The process is this:
With content marketing, the majority of visitors coming to your website is not intended directly for purchase.
but rather read or browsed.
When they like your content, they will register their email. So they can get more content from you via email.
But they still do not have the desire to buy.
Furthermore, with this email media you continue to try to educate. Then introduce your business further, until finally making sales.
The result is much more beyond unbelievable.
Traffic coming from the email has a higher quality of search engines and social media.
Read this guide to start collecting email addresses (list building).
(4) - about you and how to contact
Very suspicious if you sell something but they do not know who you are, and can not contact you.So first of all, there should be a contact page.
Or atleast provide an email address.
In some countries, because the sale has not been effectively done automatically. then most of your buyers will contact you before sending their money.
Second, the profile page / about.
The about page instead contains about you. not the history of education, not age, not majors in college. not.
Rather it provides support your business.
Suppose you sell DVDs way to lose weight.
Then at about page, there is information, that you also have been losing a few kilograms, and you also write that you've helped so many people to lose weight.
one page like this one could directly provide confidence of the people.
All this can be done by yourself!
- "I can not programming"
- "I'm not good design"
- "I can not write"
The third reason that makes a person does not start a business online.
And you do not need to be an expert in all three.
Making a website for example. with the help of WordPress you can create a website in just 5 minutes and without the ability web programming altogether.
The important thing is what you are selling.
These three factors above is only a supporting role.
You also do not need to be an expert design. You need only taste good design.
Similarly, the content writing.
But if you really want the results were absolutely perfect even without the ability to create a website, use the professional services of website creation.
your task
- Create a website for your business. Do a search on Google for tutorials to create a website with WordPress.
- Create at least 5 helpful content that solve the problems of your target market. Use the guidelines in the previous chapter. Then publish it on the website.
- Prepare the tools to do list building based on this guide.
No need to rush.
For beginners. create a website will probably take 1+ days and to make one quality content will take 2 days or more.
If you already have a product / service, at this point you should have been able to make sales.
But if not, the next guide you will learn to create digital products.
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