On-Page SEO: Optimize Website Pages and Content for Search Engines

On-page SEO are the factors that determine whether or not your website is optimized to be search engine from within its own website.

That is, you will do the optimization within your own website.

On-page optimization aims to make the search engine find out if your website is relevant / appropriate to what is requested by the user. And really who has the best quality.

Therefore, the key is two things: relevant and quality.

Without meeting them, it was impossible to get ranked first in the search engines.

In this article, we'll look at which parts of your website should implement on-page optimization as well as how to perform optimization.

The concept of on-page SEO

In SEO, the concept of on-page optimization is the main thing you have to understand.

There is also a category other than the optimization of on-page (off-page, are discussed in the next chapter), but without applying the on page optimization it will be useless to you do the other strategies.

The core of on-page SEO is simple ...

You will optimize the website so that:

1. High helpful for visitors
2. Facilitate visitors in exploration
3. Visitors feel at home in it
4. The search engines understand the structure of your website

After reading these four points, you might ask,

"I just optimization for search engines, why instead focus on visitors?"

The answer,

The search engines can tell if the visitors are satisfied or not with the pages they visit.

Imagine if you search for something on Google, then go to one website. Turns out it was not satisfactory. Most likely after a few seconds you will click the 'back' to look for another website. Yes, right?

Because Google would want to display websites that satisfy users, then your website must satisfy the visitors.

Here's how:

Components of Optimal Website Pages

There are several factors affecting the website user satisfaction. We will discuss them one by one from each of the following categories:

1. content
2. keyword
3. Title
4. URL
5. meta description
6. media images
7. outbound link
8. internal link
9. Social sharing
10. Free website

1. Content with best quality

If you notice, the content is a major component in the page. That is, the content biggest role in the on-page optimization.

Impossible to rank one without have quality content.

but, what is quality content?

Here's characteristics:

1. Provides maximum benefit for visitors
2. More prominent than other similar content
3. Listened to in a long time by visitors
4. Evoke feelings (awe, amusement, happy, etc.)
5. Resolving the problems visitors

That's five criteria of quality content.

If you want to get ranked first in the search engine in the duration of time, then your content should meet five things.

Without exception.

Also, know that Google openly stated that they are opposed to content that:

1. Thin, in other words do not weigh
2. Does not add value to the reader
3. not original
4. Make the reader frustrated (because of low quality)

If your content fit into any of the categories above, it will be very difficult to get high rankings.

such content even risk a penalty!

Google and other search engines are actively updating its algorithm. Increasingly in the future, they will understand the quality of a piece of content.

So, be careful in publishing content for your website.

To assist you in creating good content, please read some of the following guidelines:

• 6 Popularity trigger element content
• Methods for making weighty content
• Guide in writing articles.

2. Keyword popular and targeted

Think back to the last time when you use Google, you write a few words as the keyword it.

Then, Google displays the results related to the keyword earlier.

The more relevant the keyword, the higher its ranking.

So, optimizing a page means to optimize keyword.

Every page on your website should be optimized for at least one keyword.

How?


By including keywords in your pages.

Precisely in the content, in the title and in the URL.

Thus, search engines and visitors will immediately understand what the content of your web pages.

One more thing.

You have to understand what the intent behind a keyword.

For example someone does a search on Google with the keywords "buy iphone".

Approximately what is it?

Does she want to buy an iPhone or she wants to read an article on how to buy an iPhone? Hmm. it looks like the first.

Google is also familiar with this case.

So Google will display a page that sells the iPhone.

Therefore, it was impossible to get a high ranking if you provide articles on how to buy an iPhone.

3. The title page that invites clicks

The easiest way to optimize the title is to include the main keyword that you seek.

For example the keyword "learn SEO", the title contains the word "learn SEO".

But that alone is not enough.

The most important keyword in the title instead of optimization, but optimization of human interest.

If the title you created is able to attract a lot of visitors, then the ranking will rise.

The logic:

Suppose there are two websites that are competing, rank 1 and 2.

Turns 2 rankings get more visitors than rank 1, as the title which he made more attractive, so much that click.

Google wants to give priority to the best results, then the website at rank 2 will be raised to the first rank.

Make sense?

Because the title is the first element of the most read page in the search results, then by optimizing the title could increase the number of clicks.

Read this guide to learn to make the title interesting.

4. The URL is short and descriptive

Although the effect is not large, but the URLs that contain keywords can affect your website's ranking in search results.

Here is an example of a URL that is not good. Avoid using a URL like this.

• seobloggerhow.blogspot.com/?p=87

Nice URL always be relevant to what the content of that page.

Example:

• Page. 'Link building'> domain.com/link-building/
• The product page 'macbook pro'> domain.com/laptop/macbook-pro/

Make a URL that describes the content, even better if it contains the main keyword.

5. Meta description descriptive and invite click

Meta description is 1-2 sentences that appear in the search results:

Meta description really does not affect the ranking of your pages.

Moreover, it also does not always show up in search results. Because Google is now more often used the phrase in the content as the page description.

Nonetheless, there is no harm in this section is optimized.

(And of course does not take long)

With the meta description is interesting, then allow other people to visit your website will be higher.

As this logic, the more clicks from people = better ranking.

6. High-quality images and optimal size

Imagine a 100% web page text content, would have been very boring. Therefore, pictures and / or video is a plus.

Surprisingly, many of them think to the detriment of the image.

not true.

There are no disadvantages in using multimedia in the content.

Except, if the amount is so much that it makes your website visitor's computer jammed. Or if it has nothing to do with the content.

Some tips:

1. Use images that relate and explain the content
2. Use the right type of extension that the file size does not swell
3. Make sure the resolution of the image as displayed
4. Compress the image so that optimal
5. Add the alt attribute when putting pictures

7. References to link to other websites

This point is particularly important for the new website.

Google, as an information center certainly want to provide content that is reliable. So that the information is not misleading many people.

This is why large websites easier to get the first page.

because of the long-standing reputation.

Well, because your site is new, Google thinks it can not be trusted. Because not credible, it will be more difficult to get high rankings.

Here was the reference links can help.

Links to other websites whose reputation is good and relevant content will make your reputation better.

Analogues like this:

Try to take one of the non-fiction book.

In the book there is definitely a bibliography or footnotes. It contained a quote information from other sources.

Books without quote other sources will be considered untrusted.

8. Internal links to simplify navigation

There is a term whose name bounce.

Bounce means that when someone goes to your website, then he went out without doing anything.

If the bounce rate of your website high, it could be because:

• The quality is disappointing
• difficult to navigate

Remember again, that let website visitors will not be able to get high rankings.

Bounce rate so that could be a factor that shows visitor satisfaction.

One of the efforts to lower the bounce rate is to install an internal (links between pages), so that visitors can easily visit other pages within your website.

Here's how to Build struktrur website with internal links.

9. Can be shared to social media

Currently, Google does not consider the number of shares as a determining factor ranking in Google, but it does not mean that social sharing is not important.

Quite the contrary.

Social share has an indirect impact on the ranking of the website.

It benefits from social share:

1. additional visitors
2. Branding, your website will be known
3. Factors increasing satisfaction is high (if you can satisfy the website visitors who come)
4. Some of the visitors will provide backlinks (discussed further in the next chapter)

Compared SEO, social media to build brand your website faster.

This is what has an effect on SEO.

When your website is already known, then people will look for your website through Google.

because many are looking for through Google, which means that the reputation of your website will be considered good by Google.

Therefore, pairs share button on your website.

Then use the trigger element popularity to create interesting content to share.

10. The speed of response and speed barriers

Website faster will get better rankings.

Some websites that are in the top rankings have a shorter response time.

The increase in speed not only for search engines. Visitors also will be more comfortable in a short loading time of the website.

There are several things that affect the speed:
Quality hosting used
Number .js and .css files in the <head>
Page size too big so disturbing visitors

Keep in mind: the existence of images and video will not be considered to reduce the speed of the website. Except if the amount is excessive and unnecessary.

You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.

SEO chapter :

chapter 1. Basic Concepts of SEO
Your at this artikel >> chapter 2. On Page SEO

Next :

chapter 3. Keyword Research
chapter  4. Content Marketing
chapter 5. Off Page SEO
chapter 6. Link Building.
chapter 7. Assess Performance SEO

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