No.
A good content marketers understand what they should do in the manufacturing process so that each of their content so popular.
Content in any form, including images, video, audio, or text.
How?
By adding 6 Popularity trigger element that I write below.
Therefore, after reading this guide you will understand how to create popular content for your website.
What triggers the popularity of the content?
Jonah Berger in his book entitled Contagious: Why Things Catch On
. discusses the six basic principles that cause everything to be popular.
The sixth principle is like a trigger that will make others want to talk about and share your content with others.
Well, this article is based on a Framework Stepps, in the book Contagious.
Plus a guide to how you can create content that has any triggers popularity.
By including all six of these elements, then your content will potentially:
- Get a lot of share from readers
- Getting lots of backlinks from other websites
This is why the popularity of these six elements trigger very beneficial for creators.
Not only is the popularity of social media, but, your content will also get good rankings in search engines.
Here are six of these elements and how to create content that has each element.
1 - Pride ourselves.
What exactly is the main reason for a person to share a content?
Because they want to get pride.
This pride can be in the form of two things:
- Like, share, retweet, comment awe, etc. from friends or their followers.
- Positive image related to the content that is shared
Examples like this.
Suppose the (A) is a high school kid who has started a business, one day he read an article about the "successful people who've been in business since high school" on the internet.
Then the (A) will share this article, so that his friends were amazed by the (A).
Makes sense right?
This is a discussion / topic that can make a person proud after distributing your content.
Something that has not been realized by most people
The key to the first element, is to create content that content has not been known to many people.
By making content like this, many people will share with their friends.
This is because they want to be considered as the first to know about new things.
New methods to facilitate work or solve problems
Human pleased with the content to solve their problems.
But if you create content on the resolution of problems that are too often encountered completion, the content will not be popular.
No need to be 100% new.
You also can create content that incorporates more than one different methods. Or by the same method but with a little extra step.
Show that with your method, the results obtained so more perfect.
The comparison between two things or more
For example, a comparison between the 'white rice' and 'brown rice'.
If your article concluded brown rice is superior to white rice, then the people who regularly eat red rice will notify your article to their friends.
Discussion about an individual or organization
Negative and positive, we as humans would be interested, if something that we follow are discussed exclusively.
Suppose you are talking about the CCC organization.
CCC member organizations will be interested in your content and share this content with others who are in the organization and outside the organization.
Positive discussion on a matter
Discussing positively about certain things will make people enthusiastic about it and spread your content.
More on this in a element number 4.
2 - Easy to remember
Humans would only recommend the content they remember.
Interestingly, we will repeatedly recommend your content each time the topic is discussed if your content is easy to remember.
So memorable content will remain popular in the long run.
So how to make content easier to remember?
Use terms / new name
Wear Pythagorean formula.
Why do we remember the name "Pythagorean formula" to find the hypotenuse of the triangle?
Because this formula has the name / term.
It sounds trivial but it's true. Something that has specific terms are more memorable than not have.
The use of the term also makes it easier to explain to others.
If you create a method and named these methods, then other people will more easily remember your content as a solution to their problems.
So by creating a new term then people will tend to remember your content whenever the topic is raised.
Use pictures to explain
"A picture is worth a thousand words".
Pictures will facilitate human beings to digest the content.
Not only that, the image will also make them remember your content.
Therefore, include at least one image that is unique to your content. And for content in the form of tutorials, include an image for each stage.
Writing a readable format
Consider the following picture:
This is an image generated from the tracking device eye movements during reading.
We will not read the article in the word-by-word.
As you go down, the fewer words we read.
If a paragraph in your article contains many words, the reader will not understand what's inside. These are not readable.
Describe in detail step by step
What happens if the article recipes are not listed the steps in detail?
We will have difficulty in applying.
Just like the two points above, our ultimate goal is to make it easy to understand content.
The more easily digestible, the easier it is to remember.
3 - The topic is popular.
People will often share content on popular topics.
In the period before the election, almost all articles that appear on our Twitter timeline contents of the elections.
So, you can steal the popularity of a subject to make your content become popular as well.
There is also a topic that is always popular as possible throughout.
The term, evergreen content.
For example in the SEO industry, the topic of link building is always sought by people who are just learning about SEO. So this topic is always crowded demand.
In all industries there are definitely topics that are always popular.
It is some indication of a popular topic:
- Always a popular discussion in a circle.
- There are events, or recent events.
- A big problem that there is no solution guide
To be able to see topics like this, there are a few:
- Stay up to date news about your main topic
- Join a community site that appropriate topic, see the problems experienced by community members
- Learn about keyword research to find out the number of searches a topic.
4 - Generating feeling.
We as humans will not distribute content that it evokes emotion or feeling.
This is because we show that we care about the contents of the content.
Let's see Wikipedia.
Wikipedia has content content is very informative. But whether the article in Wikipedia. be the talk of the crowd?
Never.
This is because the content in Wikipedia only form of information that did not evoke feelings of its readers.
It turns out there are four emotions that appear most frequently:
- Amazed (Awe)
- laughter (Laughter)
- Comforted (Amusement)
- Happy (Joy)
Create content that invites the laughing stock it difficult. if you do not have the talent to be funny (just like me).
But fortunately highest percentage was in (awe).
Content that evokes awe, gets the number of shares higher
Create content that trigger feelings of awe easier than creating funny content.
Here's how.
Very complete article / long.
Our goal is to spend the time to read to increase knowledge. Even better if in one article we can get a lot of knowledge as well.
The more complete our discussion in the article, the more fascinating to readers.
It has been proven through research, conducted by BuzzSumo.
The more content, the more share.
This is why you should always try to make weighty and lengthy content. The longer visitors read, the more "tied" them with their content.
The success story of personal or others.
Feelings of the reader would arise if the content is read also implies a feeling of the author.
Content in the form of success stories combine more than one emotion, that feeling of awe and happy.
Results of analysis of a topic
If you look at the two charts above, both of which are the result of analysis of BuzzSumo, against 1 million popular articles.
No one who does not feel amazed to see their efforts to analyze the many articles.
Analysis can not be done by just anyone because it takes more effort than usual content. But it also makes you become very valuable content.
5 - Storytelling
Rather than just a series of information, content containing the story will make readers care.
Care = share.
Tells the story here is not meant to make fairy tales or stories.
You can add elements of the story into any content. Tutorials and informational.
The easiest way is to write articles from a first person perspective. As if you're giving a presentation in public.
By giving "me" and "you", your item will be more personal and readers will be more concerned.
Here are some forms of content in the form of a story.
Case study
Instead of creating content about "how to lose weight in a week," try changing his viewpoint becomes "how do I lose weight 5kg in a week".
The case study is one of the most popular content.
The reason, as the case study has been proven by the authors themselves.
So anything you write in the content of case studies, readers will trust and caring.
Interviews from the experts
If you do not have your own story to share, use stories from others who have experienced.
"When the recently deceased, a book about Steve Jobs so immediately popular. In fact, the author's not the Steve alone."
It shows how the stories of other people can also make your content popular.
Using a trusted reference
Consider some of the content in SeoBloggerHow sites, including this article, I use a reference from a trusted sites.
I have nothing. If I was raving this was without any real evidence, there will be people who think my writing nonsense.
That's why I always use a reference.
And so it proved, the more references used, its content is also increasingly popular.
References made people confident with our content.
6 - Can be practiced.
If you visit the websites of universities, many of them have digilib (digital library), the contents of which journals the research of students.There are thousands of journals that appear every few months and all contain very valuable information.
But why student journals were never popular?
Because it can not be practiced.
Their research we can not directly apply. So as if science were valuable it does nothing for ordinary people.
Instead the article contains "recipes made pizza" can be popular, because immediately we can use as a guide.
So if you create content, create content that is ready for practice.
Here's how.
Choose a topic that can be directly implemented
Not all topics can be applied directly by the reader.
For example "how to earn money 1 million". This amount is too large, you will not be able to make a step-by-step in one content.
So that the content is only become an information.
But there is a way to change the subject so get ready.
One article in this blog I focus on the contents of which can be directly used.
SEO Techniques article
The result?
This article instantly become one of the most popular, although still relatively new.
Give steps in detail.
The key to the ready-made article located at the steps.
The clearer you explain each step, the better. Do not miss the slightest details.
Often in making articles the steps we feel a part of it too easy so do not need to be included.
We think so because we ourselves certainly have mastered the topic. In fact, other people may not understand.
Use pictures to each stage.
Do not be lazy to include a picture.
Most readers will be difficult if your item only contains text only. Moreover, the content in the form of steps.
When readers are confused, they will immediately leave your article.
Factors inhibiting the popularity of content.
here, you already know the 6 elements that you need to include to make popular content.But that alone is not enough.
There are factors that cause your item will not be popular despite already includes six elements.
The contents pains, ordinary, boring
The main enemies we are creating content that it was mediocre.
But unfortunately, the creators do not realize that the content is special. Logical, because as humans we already love blind to our own making.
What are the characteristics of "ordinary / mediocre"?
Compare with other content that have the same topic. If the contents are not much better, then you fail.
Try now search on Google with the keywords "how to get rid of smelly feet".
90% of the article on page 1-3 of their points are similar, and too ordinary.
You have to create something new, something unknown to others, something that will make everyone gobsmacked (element no. 1 & 4)
If not, then you fail.
Learn some guidelines:
- How to write a good article (Soon)
- Creating Content title (Soon)
- Using the method of CIP to create quality content
Not promoted.
There are 3 core of content marketing:
- Planning content.
- Content creation.
- Promotional content.
Without the first and second we will not be able to create quality content.
But without promotion, no matter how good your content is not going to be popular.
We are nobodies.
Then no one will read your content, unless you are already a famous artist or person.
With the promotion of content, means we are building ourselves a reputation, while promoting what we have created.
Many say that the most important is the manufacture of its content, but the content marketers actually spend more time to promote the content.
Therefore, you must know how the right content promotional techniques.
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