This statement is not true.
Not all content is king. Quality content and weighing only one who is the king.
If you are a website owner, must have been aware of the importance of quality content. Website so successful because of its content, the website so they have also failed because its content.
But in reality it is strange.
Although it is understood that the quality of the content is the number 1. In practice, few those who publish quality content.
Usually because of lazy, or do not know how.
If you include a second, please read this guide.
With CIP method you will be able to make the best quality content than other content. So in the end your website traffic will increase dramatically.
not to be confused with the term 'quality content'
I've emailed by readers SeoBloggerhow about their little website traffic. whereas, he said, quality content created already.Then I spied its contents.
Apparently, ordinary / mediocre.
Not qualified.
This is the case, the creators, the website owners and bloggers feel they have quality content. Though not.
So I need to straighten your understanding.
Quality content not only:
- Original, not copy paste
- The length of the word
- Grammatically incorrect
Originality and grammar that a new minimum standards to an article published. Not a determinant of quality or not.
This is quality content:
- Its weight is high compared to most other content
- Credible, there is a link to the citation of reliable data or facts.
- The presentation is not boring
- Value to readers
'Value', is referred to here means the content we provide new information, useful, or provide guidelines that can solve the problem.
That quality content.
Quality content, not only original, but the highest value content
Very hard right!
It is true, difficult.Creating quality content is going to take longer than usual content.
The difference is also quite long.
Ordinary article of 1000 words, to be completed is written in 1 hour. But if we want to create quality content, then the time required multiplied than that.
because there is a process of research.
But, like this:
Content is an asset for a website.
If you content two-bit, then your website is also a two-bit
In SEO and content marketing, which succeed are those who publish quality content.
Google will always put quality content over other content. Thus the best content is what will occupy the top ranks.
As well as humans.
No one is going to share the content is boring.
So, it was hard. But the result will be much better if you make one quality content rather than create two 10-bit content.
Let's start.
Preparation - Finding the audience and influencers
Okay, slowly.Although only a preparation but if passed severe consequences.
These steps need only be done once for each type of website. If you've never done this before, please go to the bottom.
The sense first:
Audience is people actively looking for information on a topic, the audience of your content is their enthusiastic topic.
In other words, they are your prospective readers.
Influencers are the influential people in a particular topic, they are the experts and they often share their knowledge with others.
Usually they are known, has many followers.
So what do we look for them?
- To get the right topic
- For the purpose of promoting content
- Getting the ingredients / materials for content
And others.
There are many other functions, if you've read other articles on this Blog you will often find both terms are used.
So do not miss this step.
Here's how:
Where they hangout online?
If your topic is on automotive, where people discuss online automotive enthusiast?If your topic is about fitness, where people discuss online fitness enthusiasts?
The answer, looking at community sites such as Facebook Group, Google+ Community, or other online forums.
What problems did they have?
As I mentioned earlier, quality content, is the informative content or content that provides solutions for problems.It is our ultimate goal seeking community site.
In the community are usually members often ask something.
That question can we change into the content.
More details on this can be found in the guide looking for content topics.
What content they often read?
In addition to seeking a solution to the problem, at the community site, there are many people who share content.Find out what content that appeals to them.
For communities Facebook and Google+, Like and +1 number could be a reference.
This process is also very useful in the process of determining the content of topics.
Who are the 'idols' members in the community?
Each active community has some people who frequently answer questions of other members, these people will be 'idol' in the community.They are one influencer.
Make a note of anyone of these people and their contacts and their website (if any).
In the last stage of the CIP, we will need them.
CIP methods to create quality content
Quality content it definitely weighs.The problem is, if we are not an expert in a topic, it will be very difficult to create high-quality content.
For that we use CIP methods.
This method is the easiest way you can do to plan, organize, and promote quality content.
Not just make it.
We will ensure that this content will be popular.
In summary, there are three main things that we will do:
- Collect the best contents.
- Increase material.
- Promote to the right people.
Let's get to the first stage.
1. Gather the best contents, in a topic.
When you have found the topic of the content, you will be aware. that the Internet must have a lot of other content on the same topic.This is natural, it does not matter.
Precisely when no other content, the topic should be questioned. if anyone is interested or not?
Remember, the CIP method we will create the best content.
For that, we need to know how good does someone else's content already published.
Then we make better.
Suppose you want to create content about 'how to swim', collect as many of the best content that discusses the guidelines swim.
There are several tools and media that can be used:
- BuzzSumo: This tool allows you to search the most popular articles on the keywords you enter.
- Topsy : search for the most popular tweets of Twitter with specific keywords.
- Forum: to search for content in a forum with certain keywords through Google, use "[keyword] forums" without quotes and replace keywords with your topic.
- Social bookmarking: use Reddit, for English.
- Google: in addition to search the forums, use Google also to directly search the article.
To be more easily understood, the following examples:
By using Google, we will be notified topics related derivatives. A good idea to also search content in this instance topic.
Visit the links one by one.
Record all the best content you find in Excel or notepad with important points. Then check the advantages and disadvantages of each content.
The more the better, but I recommend at least 5 articles.
When making the strengths and weaknesses, already imagined what articles we later become. Let's go to the second stage.
2. Increase the material contents
The logic like this:If a topic there have been several articles that the quality is quite good, whether people will read an article of lesser quality?
For example discusses ABCD article 1, article 2 discusses ABC.
Is it possible that articles 2, overtaking the popularity of article 1?
Definitely not.
This is why ALL content that you write and publish from now on should be better than all the existing content.
With CIP method, the process is so much easier.
Because of where we have been analyzing the contents of our rivals.
In order so better, are some that can be done:
Add the contents to make it more complete
Watch Out.Adding it not just add posts.
This is an example of the application of the wrong:
There are other people's articles entitled "5 tips to lose weight", then you create an article that also contains 5 tips. only a longer explanation.
This is wrong.
Although the true contents to be more complete, but the points are the same.
This means that no new information.
Take a look at the spreadsheet image analysis results other content earlier. We have already noted any key points in the article are analyzed.
In five articles before, there, are discussed from the mindset, the basic movements, breathing, until the benefits.
But there is nothing to discuss everything at once.
This is what we do. Creating a super complete articles that discuss everything from beginning to end. Coupled with what has not been discussed at all.
Renew expired.
This is mainly for the content in the form guide.For example, Photoshop tutorial article. because the display version and now with the first appearance of different, you can make a tutorial with a newer version.
If you find a guide to articles on the first page of Google, the keyword competition is usually very easy.
Google does not understand that an article has expired, but people understand. and because the website rankings on Google is influenced by human interaction, then the articles whose contents expired always be defeated by the article up to date.
Use pictures (or video and audio)
It seems trivial, but this could be a very decisive factor.According QuickSprout, content that contains the picture will be much more visible than the content without image. The difference up to 94%.
Not just any picture, of course.
images used should make the process easier to explain.
In addition, using the image of the 'beautiful' then people who read so it would be possible for you to share content.
So even though the content in the form of articles, shall contain pictures.
In addition to a picture can also all make an infographic. Can also with video or audio.
Wear style and formatting better.
Many people are hesitant to write lengthy articles. The reason passable ridiculous: people's interest in reading is low.That is, they are afraid that readers away before he finished reading.
Yet this is not any interest in reading it.
If other people are not interested in reading, they will not read your article completely from scratch. Although short.
What was wrong, was the author.
Not because of the low interest in reading, but because the author was not able to make interesting reading.
compare:
Better read the left or right?
Read the following guidelines for writing good articles.
To conclude the second stage, this is what you do:
- Make sure the content is more complete than other content.
- Use the newer information
- Use relevant images and beautiful
- Make sure the format is much easier to enjoy.
Based on the analysis of other content from the spreadsheet above, following roughly the framework of new content about "how to swim" to be created.
- Preparation.
- Basic technique.
- advanced techniques.
Try to compare with that earlier.
This new article is much more complete than all the articles that exist when combined.
The popularity of the content was not obtained by chance.
with a framework like this, I can guarantee that this content will be popular and gradually will become rank 1 in Google.
>> : I am not an expert swimming so the contents of this framework may be wrong.
3. Promote to the right people
There are 2 major mistakes a person after completion publish content:- Not promoted at all
- Promoted to people who are not interested in the contents
Believe it or not, there are people who actually recommend to not promote the content. for whatever reason, but it was wrong.
Promotion is more important than the making.
Let us imagine, on the internet every day there are at least 1.5 million new article published. Do not hope to anyone reading, if not we are promotions.
Though already had trouble creating content.
If you follow the above guidelines should at least 1 content will be within 3 hours. Useless right, has been working hard for 3 hours but no one reads.
One more.
In the promotion, consider the person that we want to target.
Promotion should be right on target. Do not promote an article on how to swim to those who do not need a guide to swim.
Strange indeed, but many are doing like this.
Here's how the promotion of the right target.
To the community site
Still remember where we have been looking for online communities such as forums, groups on social media, the question and answer sites, etc.? We still will use these sites.Many people in the community site that wants a solution like this.
Interestingly, few community members who can give satisfactory answers. So this is our chance to help them with a promotion.
Drinking water while diving.
While helping others, we can while promoting content.
Remember: do not spam.
Follow the rules of 4 : 1 in the promotion.
This means that after 4x help others (without posting links) then we could 1x promoting content.
This is especially if you are not yet known.
Community sites have moderated, the more active the community is getting fierce anyway moderator. If you spam only once, immediately kicked.
Articles that you promote must also provide benefits.
Do not let any article promoting does not correspond at all to the community.
Contact the influencers
This included influencers:- Blogger
- Celebrity Twitter / Facebook
- online journalists
- Forum members who become 'idol'
Contact them, tell your item.
Serious.
Can via email, Twitter, etc.
Since you already have the best content with CIP method, it is likely they will be kind enough to help promote your website if requested.
If it does not respond, so be it.
It would not hurt right?
With a share of those who had many followers, you will be immediately overwhelmed by visitors.
Based on experience, there are a few tricks you can do to improve their chances to help promote your content:
- Mention their names in the content.
- Put a link to their website (if any)
- Promote their own content first
I will discuss more in the link below this article.
Contact linker and sharer.
Linker is the people who are able to link to other websites. More on the linker described in> guide featured content.When the research we have found at least 5 other content, right?
The contents are, most likely a popular content, means it has to get backlinks from other website owners. or linker.
It's interesting:
If someone had been promoting a content, then most likely they would when we asked to promote similar content.
Makes sense right?
Now, copy any of the content that you have collected earlier.
Paste in Open Site Explorer (or Ahrefs).
This is the linker that has been promoting similar to your content.
There is one more, sharer. People who share content to social media.
Because the linker is not always there, and are usually few in number, it should be a good idea to also look for this sharer.
The trick is similar, except that we use that tool BuzzSumo.
After entering the link that you saved earlier, click 'View sharers'.
Those are some ways to promote effective content for content created by the CIP method. There are many more techniques to promote the content, and this article is not enough to accommodate all of them.
But this article will not be able to accommodate all of them ...
Therefore please read the following three guidelines:
- 13 ways to promote your content. (soon)
- Increase blog visitors. (soon)
- The technique of link building
Content in what topics you want to make?
That method of CIP, to create quality content with ease. If you create content in this way, the result is guaranteed not to disappoint.Now it is my turn to ask.
Are you going to use CIP methods?
If so, the content in what topics you want to make?
Write the answer via the comments below.
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