Quality content can not be made in 10 minutes, but through careful planning.
It is not easy to make quality content because it takes time and effort is not little, sometimes even money. Like a business, the content is the product of your blog, have a good product that will make your blog popular.
Here's how to make the planning as the foundation of your content.
Think like the reader blog
Someone want to read your blog because they are interested in the topic or because the content is deemed able to resolve the problem.So, before creating content, think in advance what topics will be of interest to them. The most effective way is to pretend to make a character reader of your blog, or persona reader.
That is, you imagine the personality of someone who read your blog in full. For example, for the blog Seobloggerhow.blogspot.com here's some persona:
- A man / women aged 18-24 who are just starting a blog with the goal of earning. He was new to the blogging world and want to learn the ways to develop the blog so popular and how do make money from their blogs.
- Men / women aged 21-31 who have an offline business and wants to expand its business into the online world. These people understand the benefits that can he can be expanded to the Internet, but he does not understand at all what measures should be taken.
- An online marketer, ages 21-39, get a regular income online and has an internet based business. He wanted to learn advanced techniques about online marketing and increase their incomes through new methods.
This is the third example of some blog readers SeoBloggerHow persona. Furthermore, note this persona where you can see it easily. Whenever you want to create new content, satisfy the desire of one's persona.
What would they understand?
Good content should certainly provide new understanding to the reader, but what really want them to understand?The easiest way to find their curiosity is to visit the site directly into communities where they usually hang out.
If you blog about fitness, then visit to the fitness forum. Almost every niche has its own forum. Use Google to search these forums with the keyword: "niche" + forum.
Of the 10 thread only, you can get the content really can satisfy them. and most of this thread already have the answer. You just need to develop it again.
Although the blog is only the local language, not just a local-language communities. Communities with English usually more crowded and you can find more ideas.
In addition to the forum, several communities in social media can also be an alternative:
- Facebook Group
- Google+ Community
- Yahoo Answers
What do they read?
To discover the "basic ingredients" of the content, you can also perform content searches by using some other source is to look for other passages that they like.First, by using BuzzSumo. Enter your item candidate topic and then insert it into the search field in BuzzSumo. This tool will issue the search results in the form of popular content from blogs internationally.
Second, similar to the way first. but the tool used is Topsy. With Topsy you can find tweets from others, who publish content that you enter the appropriate topic.
Third, find popular blogs that have similar topics to your blog. Then use QuickSprout to find which are the most popular content on the blog.
This way you can find many articles of interest to the reader. Need I remind you not to duplicate the content that you find, you have to create content that is better than you have found.
Time for keyword research
Many people misunderstand about keyword research. Many are using keyword research to find content ideas. Wrong.
If you enter a keyword into a research tool, results were not much and just around that keyword. For example, if you enter the keyword "new clothes", then exit at most only "new clothes", "cheap new clothes", and the like.
As a result, the idea that you find is not much and you will find a lot of articles on the same topic (because everyone uses this method).
In fact, the way the correct keyword research is to find the main subject used in ways above. Then we enter a new topic to the Google Keyword Planner, or its similar tools.
The purpose of keyword research is to find a mix of words which generates the most optimal search volume. Not to find a new topic.
Content creation process
As I said earlier, quality content will not be completed within 10 minutes. At least, you need 1-2 hours if you through the correct process, even more than a day.As this is roughly the stages and duration of content creation in the form of articles:
- Excavation topics (20 minutes - 1 hour per topic)
- Writing ideas / frame (15-30 minutes)
- Writing articles (1 hour)
- Repair and formatting (20 minutes)
- Picture / design (15-30 minutes)
The process of extracting this topic should be done continuously. That is, when you find ideas article, immediately noted. "HP, notebook, or other.
Why write ideas / framework article? Good article and readable usually detailed and complex the writing process (but the result is not complex). To simplify the process of writing it is necessary to manufacture the skeleton.
Do not be stingy with time, as the blogger is reasonable to provide the most time on the writing process.
Next, please read this article to know how to make a good article.
Promote content
Although in the link I gave above are already discussing the promotion of content, I will explain again and add here.Promotional content is often neglected because we consider creating quality content will suffice. Especially if you have already provided hours and hours to create content, it seems a pity not to be promoted.
The most effective way of promotion is back again to forums and social media where we find the idea of this content. By answering questions community members there, we will get readers and good reputation.
Waking email list so that you get the readers who have not forgotten about you, so that they come back again next time.
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