No interested.
Then you stop.
That is what most often happens to new entrepreneurs.
Love of an "idea" makes us forget whether other people would be interested, need, and want to buy something from us or not.
After reading this guide, you will be 100% whether a business will be able to sell a product or not.
The process of starting a business is wrong (but often do)
This is often done by people who are new to become entrepreneurs:
- Finding an idea
- Transform the idea into a product / service
- Jump start opening stores or create a website
- Selling.
80% of people who started this way will fail.
Whereas prepares the product and open a store or create a website that will cost quite a bit.
Process that should be passed
Before you start a business, we must know whether it's something that you offer value to other people so that they would exchange them for money.
For instructions, answer this question:
- To whom are you going to sell? (Target Market)
- What can you do to attract their attention? (Marketing)
- What can you sell to them? (Product)
After following this guide, you will be able to answer all.
Let's start.
This guide is a continuation of the guide to find online business ideas from the previous chapter. To be able to understand what is happening in this article, you may need to read that Guide first.
1. Determine the target market
In the business world we are familiar with this saying:"If you try to sell to everyone, you are tantamount to not sell to anyone".
Somehow the new entrepreneurs do not believe in the adage that.
He said, they want to be a lot of buyers at once, so their target market is "everybody".
At first glance, it makes sense.
when in the end it is not effective marketing and business failed.
Here's how to determine the target market:
Step 1.1 - brainstorm, explore ideas of our own thoughts
Instead of an explanation, it would be much easier to understand if I give a direct example.For example I want to sell training on "increasing confidence".
There are some target market:
- An introvert
- Shy people
- People who are not good at socializing
Most people felt that was enough, because it looks like it's been all target market of people who want to improve their confidence.
But it is still too broad.
Let's dig deeper:
- Men who want to get a girlfriend
- People who want to succeed in a job interview
- People who want to speak fluently in public
- Those who want to have many friends / connections
- Parents who want their children confident
Makes sense right? Those people certainly want more confidence, because they will get certain benefits if they believe in themselves.
So the best way to brainstorm is to think of what benefits they will get.
Step 1.2 - visit the website and related community sites
If you want to do business in the field of "increased confidence" in the example above, visit the website often publishes articles related.From there you will find your target market.
For example there is an article titled "how to increase your confidence when talking to the opposite sex". This means that the target market is people who want to get a girlfriend.
In addition to the article, it could be from the forum sites.
2. Find out what their biggest problems
Now since you've had a few target markets, then find out what the main issues for every person in the respective target market before?I'll continue to use the example as before to give an explanation.
- "Want approached the girl, but afraid to start talking"
- "I have more than 10 times a job interview in a different place, but all rejected"
- "Every time you talk (speech) in public, I was always confident, and talk so nervous"
- "I had always been jealous if you see other people who have many friends, I want to have new friends but it seems no one wants to be friends with someone like me"
- "My son was really shy, every day of his work in the room, never played with his friend"
Consider the example above,
Examples of these are the words actually used by people in each of our target market earlier.
The problems that ruin their lives.
So in finding problems, make sure the problem is very real and happening. Do not create problems / cases that did not exist, you will hear a "fake".
3. Give practical solutions
Practical. be careful not to misinterpret these words.That is not easy, simple, or instant.
Practical solutions means solutions they can immediately practice to provide benefits. Not just something to read, watch, or listen to.
Something that can be directly done.
That's the best type of online business.
When you've made your product / service can solve the biggest problem your target market, then you've made a profitable business.
Here's what you have learned here
In this guide, our goal is to find a profitable business model in a way to make the desired product.
ALL OF THE ABOVE. EXAMPLE ONLY.!!!
But indirectly, you also have to know this:
- To whom do you sell your products
- Where to sell
- What you sell
- Build a business that they do not lose
your task
Before proceeding to the next chapter, make sure you can do this:
- Find at least 5 potential target market
- Discover the 3 main problems for each target market
- Please note the practical solutions you can give it to them
Now you know a little about the shape of your business and its target. In the next chapter we will discuss how to attract their attention.
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