Social Media Marketing: Learn Marketing Strategies in Social Media to Build Your Business Brand

I will say bluntly:

Social media is an overrated marketing tool.

Just look at the stats, it looks amazing ...

in 2015 there are 38 million internet users in my country, 79% of whom are active using social media at least once a month.

A lot right?

But in practice it is not so.

Most people who do social media marketing give up in a matter of months. Because there is no positive result they get to the business.

Failed.

Wait a minute ... I straighten out before the protests.

Social media marketing is not bad. Many people who fail because it is very easy to get caught in the wrong path when utilizing social media.

Only this is usually done (and taught):

Create an account, decorate with photo & complete the profile

Create an interesting post to get like / retweet

That's not enough. Very not enough.

In order for your efforts are not in vain please continue reading. In this guide you will learn what kind of social media marketing strategy really is.

1. Determine ONE major social media

One, no more.

Why only one? Not much better?

It is true. Ideally the more we appear in the presence of others, the sooner we are known.

But there are some considerations to consider:

Time

Cost

Human power

Science

If you have no problems with the four, please select / do more than 1.

Social media marketing is not simple. Not just post a funny tweet or upload a meme image. And most importantly, it is not automated from social media A to B.

You will be aware of the reason in chapter 2.

In essence, you as a new player will not be directly active in many social media at once. This will be bad.

Therefore, choose social media based on:

Size: bigger is better, but not necessarily

Audience: where the majority of the people you are targeting

Content: effective place for videos, pictures / photos, text is not the same

Let's discuss them one by one.

This graph of social media usage in my country from We Are Social:

Facebook occupies the highest position as social media with the largest number of users, followed by Twitter.

Furthermore, the following graph is a graph of social media usage in my country based on age range (2013):

Of these 2 graphs, it appears that Facebook is the most superior social media than some other rivals.

Does this mean the best Facebook?

Could be ... but not necessarily.

Size and age are two main factors in determining social media for marketing purposes. In this case, Facebook and Twitter are superior.

But this is still influenced again by your audience and your industry.

To further ensure your choice, let's look at the characteristics of each social media:

Use Facebook if:

You do not want to take a headache.

Almost everyone is on Facebook in various interests and ages. Most likely your target market is also on Facebook.

But because of the huge volume, Facebook has a tight filter. Organically, just less than 1% of people who follow your Page will interact.

Therefore, you will probably rely heavily on advertising.

In addition, the type of content on Facebook is more diverse. There are many options ranging from text, images, videos, and links. If you use Facebook, it's good you do not focus only on one type.

Lastly. The frequency of content on Facebook is low, but the quality should be high.

Use Twitter if:

Your target market is young.

Like the graph above, Twitter is more popular in the age group 18-35 years. Moreover, it is rare to use Twitter.

(But the longer age group will be more evenly)

On the one hand, Twitter users in my country are more interested in short, casual content. On the other hand, many Twitter users who prefer to link to the website.

So, look back at what you market and what your content is like.

If what you promote can be consumed in 140 letters or can attract other people to visit your website, use Twitter.

Because there is no filter, reaching follower on Twitter is easier than Facebook. Therefore, the frequency of content on Twitter should be higher than Facebook.

Use Instagram if:

What you market can be presented in a beautiful photo.

If you can not provide a beautiful photo or if something you market can not be used as a photo, do not use Instagram.

The age group in Instagram is also lower today. Based on the graph above, Instagram users in my country over the age of 45 are almost nonexistent.

Instagram is easy to manage with Facebook or Twitter.

This is because the content on Instagram is mostly just images. Images you upload on Instagram can be reused for content on Facebook or Twitter.

In addition, the level of interaction by followers in Instagram is much higher.

Use Google+ if:

You have content on the website and want to get a high ranking on Google.

What is unique from Google+, when your followers use Google Search then search results from people they follow will get a higher ranking.

So even though Google+ is not crowded, it's still worth it.

In some industries, there are communities on Google+ that are much more active than Facebook. You should try to find this community, if any.

Use LinkedIn if:

You are B2B, business to business. Not B2C, business to consumer.

In other words, use LinkedIn if your target market is a business, not an individual. This is because LinkedIn is filled with professionals and business owners.

2. Set the personality you use

If you follow multiple brand accounts in social media, you will be aware that the personality of these accounts is different.

Some are relaxed,

Something serious,

Nothing wrong, both good. But there are 2 things to watch out for:

Which one reflects your business

Which is right for your audience

Especially because in our country each has a standard language and social language. Make sure you choose the right one, and use it consistently.

If your target market is an adult, it would be strange to use a language that is too relaxed.

Oh yea, 'serious' does not mean 'stiff'.

The words you use in social media will reflect your business. No one likes to be friends with people who talk like rigid robots.

Here are some of the personalities you need to define at the beginning

To choose which personality you should use, answer the following questions:

If your brand is human, what kind of personality?

What kind of character and style of speech is your audience?

What kind of relationship do you want to build with them?

What is the purpose of your content? What is the right personality for the content?

What impression do you want to get from others?

3. Content strategy for social media

This is the most important part in social media marketing.

Without having interesting content, all the things you do in social media will be useless.

There are many things that can be discussed about the content. More specific to each social media will be discussed in the next chapter.

For now, we will discuss the basic concept.

Success in social media marketing is determined by 3 things:

Quality of content

Post time selection

Frequency of posting

Although the quality is high, but if you are wrong in choosing the time then the results will be less than the maximum. Similarly for frequency / number.

Not only that…

... we already know some kind of content: text, links, pictures, and videos.

It turns out that not all types of content will get the same number of interactions. Certain types of content will get more like / share / retweets.

Let's discuss them one by one.

Type of post in social media

Based on official data released by Twitter, this is the kind of tweets that get the most retweet:

The above percentage is the number of additions compared to the usual tweets.

So a tweet with hashtag gets + 16% over regular tweets, photos get 35%, video 28% and so on.

On Facebook a little different ...

Here's the kind of post that gets the best results on Facebook:

The data above is the result of analysis from Locowise.

The links get the largest reach amount, up to 18% for Page that has like above 10 thousand. Followed text and photos with range between 7-11%

Therefore, if you want to reach many people on Facebook try using links.

Content theme

From the charts above, we already know that links are the best type of content for social media marketing. Followed by photos and text.

But what is the content of the links, photos, and text?

Based on this article from HubSpot, here is the type of content that gets the most share to social media:

List-post: article on list [22.14%]

Why-post: 'why' article explanation [22.32%]

Videos: [18.94%]

How-to: guide articles [18.42%]

What-post: 'what' explanation article [17.88%]

So in conclusion, the post that gets the greatest reach in social media is a link. The most popular links are those that contain articles in the form of a list (example).

There is more…

Based on an analysis conducted by OKDork and BuzzSumo on 100 million articles, it turns out that who get the most share is that can evoke feelings.

This is the feeling that gets the most share:

The highest feeling is:

Awe

Laughter (funny, laugh)

Amusement (entertainment)

Joy (happy)

Anger (angry)

Empathy

The best post type is a link to the list article (post list) that included photos and can generate awe.

Ideally like that,

But in practice, you must combine yourself. Because not all industries, target markets, and demographics have the same interests.

Frequency and time of posting

As mentioned earlier, the optimal frequency for Facebook, Twitter, and other social media is different. There are better if many, there is also a better not too much.

This is the optimal frequency for each social media:

Facebook: maximum, 2x a day and 5-10x a week

Twitter: 5x a day or more

LinkedIn: 1x per day and 20x per month

Google+: up to 3x a day

Pinterest: 5x a day or more

Instagram: 1-2x a day or more

It's for frequency, it's time ...

Rush hour or empty hour, which one is more optimal?

Not that easy.

If we write during peak hours, then our content will be quickly covered by others. Finally not seen. While in the empty hours only a few people are active.

The answer varies depending on who your target is.

It's the best time to tweet to get the most number of clicks, based on Buffer:

There has been no specific research for my country, but at least this we can use as a reference.

For Facebook, you can see directly from the Page that you have.

Again, this amount varies depending on the demography.

Therefore, we recommend that you check the optimal time of your post.

3. Create a regular schedule for social media

Social media marketing is not a one-time, but sustainable job.

No matter how good your content is, it's never going to work once in a while. The follower will forget you.

One more…

Social media marketing is not just creating content.

There are other jobs that MUST do, these are some of them:

Interact with follower and influencer

Content planning

Statistical analysis and goal

Planning and experimentation

To simplify the process, please follow this daily, weekly, and monthly task:

Daily tasks:

Reply to the mentions, messages, and comments that come in

Monitoring keywords

Publish / schedule new content

Search for material for new content

Looking for people who have many followers (influencers)

Interact with influencers

Interact with the follower

Create an image for content

Creating content for the community

Weekly tasks:

Analyze content in the past week

Analysis of the increase and decrease that occurred

Analysis of goals and targets that have been determined

Hashtag analysis

Held an event (webinar, Twitter chat, etc.)

Looking for a new community

Website optimization for social media

Monthly:

Checking the created goal

Create a new goal

Plan a new experiment for next month

Update profile photo, description, bio

Make adjustments to the frequency and schedule of posts

Social Media Marketing Guide

Congratulations! Now you understand the basics of social media marketing.

But we're just about to start. Please continue to chapter 2 to become a social media marketing expert.

CHAPTER 2: Common Mistakes (SOON)
In applying social media marketing strategies, far more people fail than those that work. Therefore, the best way to learn is to understand what are common mistakes and solutions.
READ CHAPTER 2>

CHAPTER 3: Improving Follower (SOON)
Follower and like are the 2 benchmarks that we often make the basic reference in the success of social media marketing. In this chapter, there are over 60 (!) Strategies to increase your followers on Instagram and Twitter as well as on Facebook.
READ CHAPTER 3>

CHAPTER 4: Facebook Marketing (SOON)
As the world's largest social media, Facebook is very interesting to be a marketing tool. In this chapter is discussed 8 steps, step-by-step you have to do to be able to dominate Facebook.
READ CHAPTER 4>

The chapters in this guide will continue to be added.

If you have any additional suggestions or ideas on the subject you want to learn about social media marketing, please contact me.