How to Get Visitors and Increase Sales

In the online business, there is one thing if you do not have that 100% of your business will fail:

Traffic. Or visitors to the website.

Traffic is the lifeblood of a business. No traffic means no buyers and sales.

Conversely, by increasing traffic to the website, we also automatically mean increased sales.

Not just a traffic course.

What we need is targeted traffic, who are interested in your business, as well as their potential to buy your product.

Not all traffic as it is.

In this guide you will learn principles, how to bring traffic.

The psychology behind traffic

Suppose you now have to start selling on the website, and you want to bring in visitors.

What makes them come?

If you answer: because they want to buy from you. That is wrong.

In fact, a bit of internet users who are currently using the internet, specifically for the purchase of goods.

The rest:

To search for content.

Whether it's in the blog article, in the CCN news, gossip artist, funny pictures, news from a friend on Facebook or Twitter, video. Everything was content.

So, to bring traffic you have to have content that is interesting and useful for them.
Not finished.

After that, you also have to distribute that content so that no one reads.

That is the principle of marketing content.

Step 1. Create content that bring traffic

"I've created a website to sell my product, but why does not anyone want to come?" Said a friend of mine, a new entrepreneur.

He's got a kind of herbal medicine sales website.

Once checked, turns on his website there is only this page:

• homepage
• List of products
• Explanation of each product
• How to contact & buy

Then I explain the principle of traffic earlier. That he should have useful content.

 he said "Okay".

A few days later he showed some new content he created. It said:

• The advantages of the product compared to other similar products
• The results can be obtained after using the product
• The benefits of the product
• Profile seller, to be more trustworthy

Something like that, approximately 5 articles.

What do you think, whether visitors will increase? Whether buyers will increase?

Not at all.

Why?

Because he only spoke "me.. me .. me .." in each content. Unfortunately, other people will not care about you, so do not tell on you.

The solution, do this:

Create content that educates them. Provide content that provides the knowledge and solve the major problems they are.

No one is doing a search on Google with the keywords "benefit supplement [product name]".

What they find is,

• "How to lose weight",
• "Get rid of acne",
• "Presentation tips in public",
• "Start a business online".
• etc.

That makes them more interested.

Therefore, create content that solve their problems related to your business.

Afterwards, then they care about you.

But knowing what kind of content is not enough

Try to do a search with the keywords of some of the examples I mentioned above through Google, Bing, or another search engine.

There are much.

even hundreds of similar content.

The problem is, all of the content is very similar. Almost all the content is "stuck in the brain," does not give a WOW effect.

Your content will do the same if you do not think long before.

In fact, we wish that remembered and admired.

To achieve that goal, the content you should:

1. Remarkable
2. actionable
3. Irresistible

Confused? Let's read one-by-one.

Remarkable:

Remarkable here has two meanings. First, it is different from what is already often exist. Second, much better than the others.

Your content must exist both.

Not just different, but the content you create, it should be much nicer.

Actionable:

This means that can be done right.

For example guides "to play the guitar for beginners". Content must be immediately applied directly. So for example, the reader is holding the guitar, so they can immediately try out the techniques in your guide.

When this is achieved .. direct you automatically become a teacher.

You will instantly be remembered by them.

Irresistible:

When they see your content at a glance, they are directly interested to read from beginning to end.

There are several factors that make them interested in beginning to read:

• title interests
• Writing style is not boring
• Having the images to make an explanation
• Its contents are very complete, very detailed

That's how to create content that can bring traffic and will increase sales.

Phase 2. Distribute content

Many people are already creating content with the best quality, but in the end no one reads. So that they become pessimistic about the business online.

The problem is not in the system ..

No matter how good your content, if no one reads it will not be going on sale.

Most people just expect on Google.

Passively wait until they get the content rank well in Google. So if someone is looking for, they will find your content.

But the reality is not that simple.

If people could not find your content, do not expect Google can.

That's why every time publish content, distribute.

More advanced guide full of content marketing.

Content Marketing

This article is just an introduction to content marketing. After reading the article before you've realized the importance of content for business.

Studies related content marketing practices still need a lot of other explanations and not enough on the this page.

Read this content marketing guide to learn more.

The content itself can not directly make sales. For that you have to build the system in a website.

The next chapter describes the components of an effective sales website.

NEXT

Chapter 4
Components for Creating Website Sales

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