How to Create and Sell Your First Digital Products Online

Why sell a product? Why is not the service?

Depends. but since the rise of online buying and selling, there is also what makes the product superior, than on services. Therefore, you'll often see the "services were also to be produced".

This is because digital products do not require the cost of production to be sold in large quantities.

Once made, you can sell products to many people at once.

Your products can be duplicated infinitely.

In this guide you will get to know the forms of digital product the easiest you can make from now on.

Not only that.

I'll tell you one trick so that your digital products can be sold many times more than other products whose content is similar.

You should prepare:

Before entering into the manufacture of the product, the following are things you should already have:

1. Ability / skill to be converted into products.
2. The target market is, where they come together, and their biggest problem.
3. The solutions you offer to solve the problem.
4. Sales website and its contents.

"Link above is the previous chapters in the series of this online business guide"

Making the product is the fifth step. Not the first step as you might imagine.

This is because the products it requires effort and time (and sometimes money).

If you make the product in the beginning before you know the rest, you have a 80% chance your business will fail.

That's why we must first have the potential to capture the market.

3 ways in making digital products

1. packaging
2. pricing
3. positioning

The third is what will you decide now.

By determining this, you will know what kind of product you create. how much it costs. and how to increase the price of your product.

What is the purpose of three of these things?

1. Packaging - the shape of your digital products

First determine the shape of your digital products.

There are so many forms of digital products, ranging from easy to difficult. But, bcause this is your first product, I suggest the easiest course.

It's some of them:

1. ebook
2. Audio
3. Video
4. Ebook + video (+ audio
5. online courses

five types of these products could be exactly the same contents! The only difference is the presentation.

But the price can differ greatly.

From top to bottom, the higher.

Therefore, to get the highest income of the same information. create online courses.

An online course means a series of video guides (usually 3 to 15) were sent to the buyer is not at once but in a few weeks.

For example the first week 2 video for the introductory chapter.

The second week of 3 videos for chapter 1.

etc.

Sometimes accompanied by one or two question and answer session immediately.

For example I want to make this SEO guide so a course, then the schedule like this example:

• The first week - preliminary and concept of SEO
• The second week - on page SEO, keyword research and content creation
• Week 3 - off page SEO and backlink
• Week 4 - audit the data analysis

Because "the main problem of the target market", now make a list of your curriculum. Make the solution you offer in a minimum of 4 sessions.

2. Pricing - provide prices for digital products

Honestly, I can not say how the price of the product that you need to make.

This is because the price is affected by many factors:

1. Country. (Buying interest from the community)
2. Kind of digital product presentation
3. Field (health, personal development, business, etc., the price difference)
4. The topic (deepens, the higher)

For example I sell ebook way to lose weight, it may be worth $30. but if I sell in certain countries, probably around $ 20. or it could be more expensive than $30.

As explained earlier, the ebook is also less expensive than video and courses.

Even so, no benchmark price range I normally use when selling digital products.

1. Ebook: $ 5 - $ 45
2. Audio: $ 40 - $ 150
3. Video: $ 40 - $ 150
4. Ebook + video: $ 40 - $ 250
5. An online course: $ 40 - $ 400
6. A more complete online courses: $ 50 - $ 1,500

Although this is your first product, do not be satisfied with a product that costs $ 5 - $ 15. But do not also make the product too expensive for the first time.

Best price range is $ 40 - $ 70,

with Ebook + video. or online courses.

Remember, you do not need to follow the price of my advice. Please adjust to your taste.

3. Positioning - from ordinary products so valuables

Positioning is the art .. change the products that had been mediocre become a product that should be owned by someone.

The way to change the other person's perspective to your products.

I'll give you one example.

Apple.

Why Apple products are so expensive?

Why the iPhone is more expensive than Android?

Why Macs are more expensive than Windows?

This is where the genius of Apple in performing positioning.

Computer and smartphone synonymous with "complicated". Often there is an error of unknown, hard to use, and sometimes exposed to the virus until it breaks.

That So busy people who do not like computers and mobile phones are sophisticated.

Until when Apple appeared to bring iPhone and Mac.

Both products are very easy to use even by those who do not understand the technology. It also rarely or even never error, and got a virus.

Back to the complexity problem earlier.

People who do not want to bother, they are preoccupied with work and who do not understand the technology. always select Apple products.

By getting the right position, so Apple is very exclusive and dare to set high prices.

of course you can also emulate the example above.

How to perform positioning

First, in selling using a different sentence from your rivals.

To find the sentence, continue this sentence:

Imagine a buyer says:

1. "It's the right product for me because ...? ...? ...? ...!"
2. "No loss I bought this product because ...? ...? ...? ...!"

Example:

Ebook guide to weight loss.

1. "It's the right product for me because I was a mother (having a baby) so it does not have much time to do sports"
2. "No loss I bought this product because after following the steps, immediately reduced my weight to 15kg in a month"

Now use the example sentences to offer your products. not necessarily the same.

Second, the design.

You will never be able to sell products at high prices with a cluttered design.

Do not use the sales page and product design like this:

I can not give a full explanation of what kind of design professionals and unprofessional.

But, by looking at it, we usually know when a design look professional, reliable, or suspicious

your task

Before ending the series as a digital product online business, here is your last assignment:

1. Change the solution of the problems that you selected earlier into product topic.
2. Specify your digital product packaging and stacking the contents ..
3. Determine the price.
4. Continue two sentences above the positioning of your product.
5. Find some examples of digital product sales page which is nice.
6. Imitate the way (not the same), create a sales page, and start selling !.

Be careful lest you imitate a product that sounded suspicious.

Congratulations! You have completed a series of guides to start a business online (digital products). Now you should be able to sell your own digital product.

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