Selling with the writing sounds superficially easy. Provide information on features, benefits, pricing, and how to make a purchase ... complete.
But what happens next?
No one wants to buy your product / service.
On the other hand, there your competitors are selling the same product. The difference is, he's got more buyers .. and buyers are very enthusiastic with the goods sold.
How did it happen?
Do they use genie / spell? LoL .. haha
maybe. : P
But it's not like in the cartoon Aladdin's genie.
But a marketing technique that can bewitch others to make them not just "want" to buy - but a "must" buy.
This is the technique guide Copywriting.
What is copywriting?
Not.!! copywriting not jin as I said before. To understand what is copywriting, there are three terms you must understand.These three terms will continue to be used in the series of this guide, so remember well:
Copy : text used in sales or marketing, we usually encounter in landing page, advertisement, website, brochures, and others.
Despite the progress, the copy is no longer just text.
(Different from the copy, which means "trace, duplicate, copy")
Copywriting : process / copy writing techniques. (Author called copywriter)
Conversion : when someone targets you take action you want. Such as buying products, registering a member, create an account, download, and others.
If in the sale, conversion often called closing.
But here we will use the term conversion because copywriting is not just for sales.
So, copywriting technique is a technique to create a copy that is able to increase conversions dramatically.
So why do we need a copywriter?
"Just write .. what is hard? In the days of school lessons've already been? "Not the same.!
Making sales is not easy. Especially if you are only allowed to use media such as text, images, or video. Much more difficult.
Copywriter is a salesman in a letter.
With copywriting technique right, 2 the exact same product can get a much different response by others.
If you market products to 100 people, previously only sold to one person, but with copywriting techniques right now there are 5 buyers.
Especially because now marketing online media is increasingly popular beats traditional marketing. The role of the text and copywriters are needed.
Suppose there is a digital marketing company that does overall.
So they require:
- Landing page
- AdWords
- Facebook Ads
- YouTube Ads
- TV advertisement
- website content
- Social media content
- Email content marketing
- and much more.
So that all effective and produces high conversion ratio, then the required copywriting techniques.
That is why copywriting skill is needed.
What can you do following these guidelines?
After completion of study all the chapters in this copywriting guide series, there are two options you can take to use it:First, using a technique to your own business.
This means you will utilize copywriting techniques so that you will be able to increase sales, customer loyalty, and referrals.
Secondly, being a professional copywriter.
Working at an advertising agency, company, or be a freelancer. There is no formal education for copywriters, so your opportunity is wide open.
Even so, the pay is multiplied / higher than regular writer.
And the guide was very pretty as your foundation.
Copywriting Techniques Guide
Here are the chapters in the guide copywriting, I advise you to follow from the first chapter in order to obtain optimal results.CHAPTER 1
Mindset A Copywriter
The most important chapter in the series of this guide. Without understanding the mindset of a copywriter, you will not be able to create a copy that high conversion gain. even if you use the best template. In this chapter you will learn how to generate the appropriate sentence for the right person.
CHAPTER 2
AIDA formula
With AIDA formula, you will no longer be inconsequential in writing copy structure. AIDA will always use whenever you start writing for any purpose so that the reader will be bound, interested, and moves according to your wishes.
CHAPTER 3
Landing Page
The most important part in the manufacture of a landing page is the application of its copywriting techniques. In this chapter you will learn how to utilize the concepts that you learned in the two previous chapters to create a landing page that gets a high conversion. Coupled with the example of a landing page is good and the less good.
This guide will continue to be added. Some of the material is already in the planning process are:
Copywriting for advertising
Copywriting for email
Set of practical copywriting tips
If you have additional suggestions or ideas you want to share content related to copywriting, Just Contact me.
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